ClearVoice
AUGUST 28, 2023
They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.
Biznology
AUGUST 30, 2017
Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? SEO expert and business mentor Jill Whalen does this on her blog. Time spent: 1.5-2
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Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. SEO copywriting training is no longer a luxury. Publish on LinkedIn more often.
WriteSpark
AUGUST 14, 2012
is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Customer and SME Relationships. "How long have you been freelancing?" The reason? Value Area. Project Focus.
WriteSpark
AUGUST 14, 2012
is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Customer and SME Relationships. "How long have you been freelancing?" The reason? Value Area. Project Focus.
The Mx Group
MAY 9, 2018
A recent content engagement report from Harvard Business Review shows that content production is up over 800% but engagement is down 89%. Let’s also assume most of your SMEs aren’t confident in their own copywriting. Not a problem — just pair them up with a copywriter they have confidence in. Give them a structure.
BOP Design
FEBRUARY 24, 2020
The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. The subject matter expert who will be the interviewee for a topic likely has a busy schedule and an array of other priorities. I’ve learned that successful copywriters don’t just appear.
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