Contently
MAY 4, 2023
They’re busy — and content isn’t on their list of KPIs. Bandwidth constraints aren’t the only challenge you may face when working with SMEs. Sometimes the SME recognizes the value of content but doesn’t want to work with you on it. Both are experts in music.
Martech
MARCH 12, 2024
There are three levels to a successful ICP: The first is in broad strokes: firmographics (vertical, revenue, number of employees, location, etc.). SME or subject matter expert, a key advisor to the decision-making process). We may intuit that the SME in a targeted company needs detailed information. Get MarTech! In your inbox.
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Content Standard
MAY 5, 2021
“If you are a large company, let us know what your verticals are. “If I’m writing for IT decision-makers or business leaders, I’ve got those audiences down and I feel like I know them. Quickly debrief an SME before the interview to make sure they understand the purpose of the call. Key Takeaways.
Content Standard
JULY 29, 2021
Some stakeholders to consider include: Business leaders and executive management. Internal subject matter experts (SMEs). Business Leaders and Executive Management Executive support has the potential to be transformative to your content marketing, but it takes the right approach. Social, email, and PR teams.
Content Standard
OCTOBER 17, 2018
Building an SME Program. Building out this type of program can be a challenge as you are asking for these experts’ time, and many of them are often busy with other business-driven commitments. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions.
Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. Process – create a sustainable content flow. They publish too frequently. Do that more often.
nDash
JANUARY 6, 2021
How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? In this kind of business, content marketing can’t just be a side project. Today, there are 5 content marketers working to execute a strategy that’s broken into two dimensions—vertical and product.
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