ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Martech

MARCH 12, 2024

SME or subject matter expert, a key advisor to the decision-making process). We may intuit that the SME in a targeted company needs detailed information. We can begin to offer more specific content based on assumptions and trying to earn engagement. Business email address Subscribe Processing. Get MarTech! In your inbox.

Ideal Customer Profiles 92

Ideal Customer Profiles Account Based Marketing ABM SME 92

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience.

SME 120

SME B2B Marketing Planning Content Marketing 120

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. And that comes from developing content that answers the questions your audience is asking. Quick Takeaways.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Content Standard

OCTOBER 17, 2018

Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. Building an SME Program. Building out this type of program can be a challenge as you are asking for these experts’ time, and many of them are often busy with other business-driven commitments.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

Parse.ly

MAY 23, 2023

partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences.

Marketing AI 52

Marketing AI SME Tools Content 52

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content Standard

MAY 5, 2021

Rather than giving the freelancer a large volume of documentation at the beginning, McSweeney suggests that marketers ask which resources the writer will find most helpful. Because to me, with content marketing, it’s all about the audience. Choose an SME who has the authority to speak for your organization.

SME 111

SME Case Studies Paid Search Agency Intent 111

Biznology

AUGUST 30, 2017

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? SEO expert and business mentor Jill Whalen does this on her blog. Time spent: 1.5-2

SME 174

SME Webinar Metrics Curation Copywriting 174

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. But convincing busy product or subject experts to participate in content projects can be a challenge. in the content? Choose the right one or two people.

SME 40

SME Content Marketing Planning Content 40

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world). Who doesn’t want that – now! Yes, old ideas in a new context.

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. But what is content curation? And how important can it be as a small business marketing tactic?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? That’s what many businesses are asking. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. Don’t be alarmed – we’ve all been there!

SME 120

SME Content Marketing Proposals Work Management 120

Salesforce Marketing Cloud

JUNE 9, 2022

With a steep rise in demand for marketers with digital skills , Salesforce partners and customers need marketing experts to reach and retain customers, remain relevant, and build brand value now more than ever. Today, marketers are vital to driving a business’s digital transformation and sustainable success.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

The Mx Group

MAY 9, 2018

While you’re hard at work creating content to connect with people, they’re turning on their ad filters and tuning out “noise.” A recent content engagement report from Harvard Business Review shows that content production is up over 800% but engagement is down 89%. Simply put, it’s hard to reach people with content.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business. Business partners?

SME 147

SME Google Content Social Media 147

Content Standard

OCTOBER 8, 2020

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. As you pitch internal SMEs on contributing content, remind them of how promoting their thought leadership will advance their careers. Price and trust.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Metadata

SEPTEMBER 14, 2018

Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. The thing with Quora, though, is that marketing your business here takes on a new perspective. It’s Not All About the Sales.

Demand 63

Demand SME B2B Adwords 63

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. Know Digital. Thick Skinned.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

WriteSpark

AUGUST 14, 2012

A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships. Know how to powerfully convey a story or marketing message. Customer and SME Relationships. The reason? Communication Mastery.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

A writer who is experienced in running a business and managing projects as a freelancer can save you time, money, and headaches through more effective project activity and relationships. Know how to powerfully convey a story or marketing message. Customer and SME Relationships. The reason? Communication Mastery.

SME 120

SME Cost Copywriting Work Management 120

The Marketing Blender

JULY 13, 2022

To help steer you in the right direction, let’s take a look at 6 B2B marketing growth hacks that have the potential to supercharge your business growth. What Is a Marketing Growth Hack? A marketing growth hack is a low-cost and creative way to acquire new customers or grow your business.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? In this kind of business, content marketing can’t just be a side project. And the key to that solidifying that discipline was creating a bedrock of content right from the start.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. The result?

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Metadata

SEPTEMBER 14, 2018

Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. The thing with Quora, though, is that marketing your business here takes on a new perspective. It’s Not All About the Sales.

SME 40

SME Demand B2B Adwords 40

Metadata

SEPTEMBER 14, 2018

Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. The thing with Quora, though, is that marketing your business here takes on a new perspective. It’s Not All About the Sales.

SME 40

SME Demand B2B Adwords 40

Martech

FEBRUARY 23, 2024

When listening to respond is OK While social listening on a macro level can help fill the gaps in your content mix, I find there’s still a massive opportunity on the micro level — actively engaging with individuals from both the SME and company profiles. Business email address Subscribe Processing. Get MarTech! In your inbox.

Social Marketing 123

Social Marketing B2B Marketing Content Marketing B2B 123

Marketing Interactions

OCTOBER 5, 2022

Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers. Executive marketing leaders cite increasing retention as their second most important objective showing they realize the precariousness of relying mostly on net-new business to drive revenue growth.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Onalytica B2B

DECEMBER 7, 2017

Employee advocacy – influencers are far more likely to engage back if they’re approached by a personal account over a branded account – for the exact same reasons why influencer marketing is so popular. Identify internal SMEs (Subject Matter Experts) for your core topics and connect them with relevant topical influencers.

Planning 198

Planning Work Management SME Budget Programs 198

Hubspot

MAY 10, 2017

Another, more business-focused example would be this gamified recruitment experience for Deloitte. Costs are falling, businesses are getting inspired and the technology is increasingly available and accessible, even for SME's and startups. 3) Deloitte | Will You Fit Into Deloitte? Now, that's slowly changing.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Content Standard

MARCH 14, 2019

And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? You already have a strong content marketing strategy in place, a content hub, and a dominant social presence. But a live video strategy won’t be right for every brand. Start a Series.

Tactics 108

Tactics Brand Identity Branding Planning 108