Biznology

JULY 7, 2020

Business events are simply the most efficient means for enabling face-to-face conversations at scale. Get to know the person behind your business customer. Reach your business contacts when they are working at home. Reach your business contacts when they are working at home. What’s to be done? But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

FEBRUARY 17, 2014

At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box only takes you so far. Metrics – social business friend or foe? Boxing Day at Eaton Center (Photo credit: Wikipedia). Previous entries in this series: 1.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

MAY 25, 2021

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. It’s been a long haul. Apply for an invitation here. Produced by Uberflip.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Biznology

DECEMBER 16, 2020

Every decision you make should be in service to the business goals of the company. You may have ideas about the best technologies to implement, but if they don’t meet the business needs and support the bigger picture, then they don’t fit in with the vision of your organization. After all, everyone wants to leave their mark.

Peer-to-peer 197

Peer-to-peer Work Management Distribution Course 197

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). The purpose of marketing is to make your business appealing and valuable to your key prospects and customers.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

NOVEMBER 5, 2018

Businesses play their cards close to the vest. And in theory business people want to help each other, so you’d think testimonials should be easy to get. Businesses think email is their best prospecting tool. They talk to their peers. There are things about B2B that just tick me off. Well, then, you know what I mean.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Biznology

MAY 8, 2020

Be honest, be open, have the courage to reset your business and you will not just survive, but thrive.” ” Newly Remote Workers Need Peer Coaching. “ Peer coaching allows employees to help each other validate and activate their own knowledge, which helps reduce work stress and increase engagement.”

Peer-to-peer 104

Peer-to-peer Work Management Paid Search Agency Validation 104

Biznology

DECEMBER 11, 2014

One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. How can I get started? Have I seen her in the past? What does she look like?

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

FEBRUARY 12, 2021

” A Strong Network Can Be Your Business’s Best Safety Net. Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships. Successful networkers understand the need for and importance of strategically fostering net, new relationships. social anxiety (more people!),

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

MAY 25, 2017

Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. There are a few important similarities between knowledge management and social media. A place to increase your brand awareness.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

NOVEMBER 4, 2021

There has been a lot of talk about emotional intelligence as an important leadership trait recently, but it’s important to dig into what emotional intelligence really means and why cultivating it on an institutional scale is vital for business success. However, emotional intelligence can be difficult to teach and encourage.

Peer-to-peer 104

Peer-to-peer Lead Ranking Work Management Training 104

Biznology

MARCH 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Biznology

JANUARY 28, 2021

Namely, 50% of remote workers claim they have remained engaged during Coronavirus, compared to 40% of their peers working in-house. If that applies to your business, then you need to reinvent your employee safety policies. Start by performing a detailed business-risk analysis. Promote Employee Safety. Keep your Offices Safe.

Peer-to-peer 118

Peer-to-peer Customer Surveys Amazon Differentiation 118

Biznology

DECEMBER 7, 2021

Recently, the COVID-19 pandemic has been instrumental in disrupting business. During this post-pandemic period, business leaders need to seriously rethink their protocols. A big part of the focus for business leaders during The Great Reset needs to be on skill development. Developing Skills. But it also has operational benefits.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

DECEMBER 8, 2020

Here’s a look at them and what you can do to protect your mission from their dangers. It’s just as important to know what not to do as it is to know what to do. Click to Tweet. Protecting Your Mission from Focus Degradation. We all tend to focus too long on the squeakiest wheels and not the entire machine. It’s hard not to, right? Click to Tweet.

Peer-to-peer 129

Peer-to-peer Buyer Personas Work Management Organization 129

Biznology

MARCH 5, 2012

As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. From that perspective, generically speaking, we are in the business of processing and moving knowledge. Image via Wikipedia.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

FEBRUARY 25, 2020

Where B2B companies have a large transactional business they have a pattern that they readily copy from the B2C world. But if the up-and-coming businesses like Tesla aren’t contacting you, this may be a sign that you don’t have the right customer experience model. Is your business delivering an awesome overall experience?

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

MARCH 12, 2019

With less than thirty days to go in the quarter, my mind returns to the business goals we set a few months ago. The key is not the data itself but how you put it to work running the business. Some of those OKRs were related to organizational capabilities but the ones that are top of mind relate to pipeline progression and sales.

Peer-to-peer 112

Peer-to-peer Work Management Marketing Management Urgency Marketing 112

Biznology

SEPTEMBER 22, 2014

90% of C-suite executives say they never respond to cold calls or email blasts (source: Harvard Business Review ). 78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

AUGUST 13, 2021

And finally, and very near and dear to me, there is an array of commentary on the benefits of coaching, what constitutes successful coaching relationships and advice for how coaches and clients can better derive value from their relationships and facilitate both business and professional success. As always, happy reading and listening!

Tools 104

Tools Peer-to-peer Thought Leadership Paid Search Agency 104

Biznology

DECEMBER 23, 2016

That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. How much new business are you missing because of any of these? The LinkedIn profile has become an essential tool for getting new business. An inaccurate profile. It just doesn’t seem important.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

OCTOBER 22, 2014

Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Content marketing is one of the most valuable of these tools. Find out how below.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

FEBRUARY 11, 2015

This is the 3rd and final post in the Internal Social Business for Leaders series. You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform. Social business platforms offer enough content variety to cater for your style.

Business 80

Business Peer-to-peer Twitter Work Management 80

Biznology

JUNE 10, 2020

Yet in the face of these challenging times, we are seeing the acceleration of two trends that could leave a positive mark on business and its role in society. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis.

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Biznology

FEBRUARY 26, 2021

“For decades, the business world has embraced worker empowerment. ” Four Pragmatic Business Tips From Harvard Business School Professor Frances Frei. For this week, we have a purposefully eclectic and un-themed set of reading and listening. ” Stop Overengineering People Management. .”

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

MARCH 18, 2022

” [Additional resources can be found at this Harvard Business Review compendium, How to Find a New Job: An HBR Guide. ]. Harvard Business Review: Good Leaders Know You Can’t Fight Reality. ” Harvard Business Review: Giving Negative Feedback Can Make Empathetic Leaders Less Effective.

Peer-to-peer 104

Peer-to-peer Thought Leadership Opinions Training 104

Biznology

OCTOBER 17, 2019

Your business partners in other functions are generally willing to go along with this because the priority for implementing right away is obvious due to the value. .” As it turns out, getting the technology they purchased in their integrated suite to work is harder than the sales rep let on. The Two Lifts of B2B Personalization.

Personalization 106

Personalization Allocation Peer-to-peer B2B 106

Biznology

JANUARY 5, 2017

It’s simply the right thing to do, both for your customers and for your business. Well, for your customers, because it ensures you’re offering them the best possible experience as “voted” on by their peers. And, on the business side, “test and learn” is the right thing to do because it works. Why’s that?

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). Here are the 3 biggest errors and omissions: 1. There’s no actual profile.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

NOVEMBER 12, 2014

In this webinar, you’ll find out how to communicate with your peers and your superiors the dangers and the challenges of social media listening, including: The limits of Boolean searches for finding relevant conversations. Don’t leave your business decisions at the mercy of technology that is not up to the task.

Social Media 80

Social Media Peer-to-peer Media Aggregators 80

Biznology

DECEMBER 7, 2016

Participating in LinkedIn groups is one of my preferred ways to engage with prospects, industry peers, and subject matter experts. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. They can enable peer-to-peer communications and provide a means for content creation, distribution, and consumption.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

DECEMBER 22, 2014

Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . Social selling is not hard selling.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

AUGUST 17, 2016

Traditional ways of doing things, creating value and running business are about to change completely. Blockchain is triggering a massive wave of change in the technology industry   —   and many others   —   because the technology records transactions in a way that enables it to automate trusted activity among digitally networked peers.

Peer-to-peer 80

Peer-to-peer Digital Transformation Transparency Distribution 80

Biznology

AUGUST 26, 2015

Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. Offer discounts.

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

Biznology

JULY 30, 2021

” The Surprising Power of Peer Coaching. ” The Science of Strong Business Writing. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. As a complement to it, I have included Green’s most recent The Anthropocene Reviewed podcast.

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Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104