Contently

FEBRUARY 8, 2022

You know, the person who buys the products and keeps the company in business? Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. I can hear it now. “Oh, The possibilities would be endless.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Trade Press Services

JANUARY 29, 2024

To help you maximize the impact of your brand ambassadors, it’s vital to understand who they are, where they come from and how to best leverage their partnership for business growth. #1: Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Ontraport

MAY 1, 2019

Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Customer referral marketing (also known as word-of-mouth […]. Here, we’re focusing on customer referral programs.

Peer-to-peer 85

Peer-to-peer Word of Mouth Advertising Agencies Branding 85

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. The damage that poor customer service can cause doesn’t stop there, as it will also reduce your chances of winning business with prospects too. Click to enlarge. The winner is often preordained.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. How do you convince someone to buy a product? Referrals convert at a high rate.

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Webbiquity

NOVEMBER 12, 2019

You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. You’d never speed down the freeway at night with your headlights turned off. Here are five reasons why.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

Zoominfo

JULY 25, 2022

This took its toll on many businesses, resulting in hiring freezes, layoffs, and grave economic problems. Businesses have made headway against some of the most daunting aspects of working remotely. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo 1.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. We are all familiar with the customer journey.

WOMM 134

WOMM Peer-to-peer Word of Mouth Paid Search Agency 134

EveryoneSocial

OCTOBER 20, 2020

We all have our “reasons” so let’s get to the points! Our clients’ success is our success, and with so many glowing reviews it’s no surprise that EveryoneSocial is built by an enthusiastic team of value driven ( and apparently quite happy ) professionals. Before I learn about EveryoneSocial, do I even want any more social media in my life?

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Ontraport

MAY 1, 2019

Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals. Customer referral marketing (also known as word-of-mouth […]. Here, we’re focusing on customer referral programs.

Peer-to-peer 75

Peer-to-peer Word of Mouth Advertising Agencies Branding 75

PathFactory

AUGUST 15, 2022

As businesses attempt to preserve cash flow and make drastic adjustments to their buying and spending decisions, it’s imperative that businesses don’t lose sight of the customers they’ve already won. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Martech Advisor

FEBRUARY 12, 2020

For the first time in my life, I felt connected to like-minded peers and it changed my whole outlook. For the first time in my life, I felt connected to like-minded peers and it changed my whole outlook. Once upon a time, consumers relied on word of mouth to endorse or trash a brand. Clearly, we are stronger together.

Peer-to-peer 66

Peer-to-peer Business Word of Mouth Communities 66

Referral Rock

DECEMBER 5, 2019

Brand advocates are people who promote your brand through word of mouth marketing. These people promote your brand by leaving positive reviews, making glowing posts on social media, creating other content centered on your brand, sharing one-on-one with friends, or through other forms of word of mouth.

Word of Mouth 52

Word of Mouth Peer-to-peer Brand Identity Branding 52

Oktopost

MARCH 16, 2022

They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. With the rise of the dark funnel, and the increasing reliance of customers on their peers to make purchase decisions, it becomes harder to measure and replicate success. Catch all episodes here. Episode Summary.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Sprout Social

APRIL 29, 2021

But how have they changed, and how will it affect your business? A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media.

Social Media 107

Social Media Media Word of Mouth Business 107

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. This type of strategy requires brands to enlist the help of influencers to achieve vital business goals. One such tactic? B2B influencer marketing.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Hubspot

NOVEMBER 27, 2020

2020 has presented unprecedented challenges for businesses. Black-owned businesses have been disproportionately impacted by the global pandemic. In the United States, 26% of Black-owned businesses closed their doors permanently between February and May of 2020, compared to 11% of white-owned businesses. Image Source.

Paid Search Agency 101

Paid Search Agency Peer-to-peer Business Advertising Agencies 101

Unbounce

MAY 11, 2022

It opens up a whole new dimension to your business (and life ) while providing a texture that enhances the quality of what your customers experience. A marketing resource to connect, grow, and build your business together. But now, community is more than just a means to drive leads for your business. Cue the fog machine.]

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Customers and employees who engage passionately and lead to a new market within any company are the heart of its business.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. Or maybe through word-of-mouth from a friend , family member or trusted influencer. Maybe, you’ve even left that business a review. Maybe, you’ve even left that business a review. How did you find it? Through Google search? While walking by?

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

EveryoneSocial

JANUARY 7, 2020

Because generally, B2B products have a bigger purchase size and word of mouth is critical for brand awareness, driving marketing reach, and sales. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Hubspot

MAY 25, 2021

It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding brings additional opportunities and benefits to businesses that engage in it.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Some brands succeed but there are some that struggle to make their presence.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. With advertising on the decline, word-of-mouth marketing is back on top in conjunction with the rise of influencer marketing. Enter customer marketing.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Zoominfo

AUGUST 8, 2022

Career development contributes to the well-being and evolution of your employees and your business. Career development contributes to the well-being and evolution of your employees and your business. But while job-seekers aren’t struggling to find roles, companies are finding it difficult to hire talent that wants to stick around.

Zoominfo 130

Zoominfo Top of Funnel Peer-to-peer Word of Mouth 130

Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Think about it.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

EveryoneSocial

JUNE 4, 2019

That could be through word of mouth, product reviews, creating content, or commonly through social media. That could be through word of mouth, product reviews, creating content, or commonly through social media. Looking to reach more audiences, connect with potential buyers, and create a tight knit team internally?

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

EveryoneSocial

NOVEMBER 20, 2018

Only a few years ago, most businesses looked at social media has “nice-to-haves” and a place to showcase some vanity metrics. Big platforms like LinkedIn, Facebook, and Twitter now give your company direct access to the people who matter most for your business. Probably not as much as you should be or realize you need to be.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Hubspot

APRIL 26, 2019

At HubSpot, we believe happy customers are core to any businesses' success. Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. questions on how they buy.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

SalesIntel

DECEMBER 31, 2021

It’s easy for a business – especially startups – to idealize expectations. Of course, it isn’t that simple, and faith alone isn’t going to grow a business. Almost three-quarters of all new businesses collapse within their first year. Idealized hopes will only set you up for disappointment. That’s a grim statistic.

Ideal Customer Profiles 59

Ideal Customer Profiles Profiling Enterprise Management Ad Building 59

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. People trust their peers and their friends. It’s word-of-mouth marketing, supercharged for the digital age. Is it fair or even feasible?”

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 136

Valasys

JUNE 2, 2023

From titans of e-commerce like Amazon and eBay to specialized platforms like Airbnb and Uber, marketplaces have completely revolutionized the way we conduct transactions and connect with businesses and individuals. Marketplaces are online platforms that serve as the bustling hubs for transactions between multiple buyers and sellers.

Peer-to-peer 52

Peer-to-peer Ad Building Work Management Planning 52

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Sprout Social

NOVEMBER 9, 2016

No matter who you are or what your business does, it’s just about impossible to avoid seeing negative feedback. Word-of-mouth marketing should be taken very seriously. BrightLocal discovered 88% of consumers trust written online reviews from customers just as much as they trust their own peer recommendations.

Social Media 99

Social Media Peer-to-peer Word of Mouth Planning 99

Convince & Convert

APRIL 18, 2014

The book, designed for businesses who want to stand out from the noise , focuses on the ways brands can tell their story in the changing media landscape. Ekaterina and Jessica with their new book The Power of Visual Storytelling With respect to hiring the highest caliber of talent, big businesses have the edge.

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167