Sword and the Script | B2B

APRIL 16, 2024

As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing, apparently believing such investments will not pay off.”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Trade Press Services

APRIL 29, 2024

The saying that “it’s not just what you know, but who you know” still rings true in business today. Despite digital transformations, global connectivity, and rapidly evolving technologies, a successful business always comes down to its people. This is true whether you’re a seasoned business owner or new to the workforce.

B2B Thought Leadership 55

B2B Thought Leadership Thought Leadership Webinar Metrics Digital Transformation 55

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Comment: Generally, companies that experiment always seem to do better than peers.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 77

Vision Edge Marketing

AUGUST 17, 2021

Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits. In business, bad patterns impact growth. And I did.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Televerde

APRIL 24, 2024

On Thursday, May 23, The Boy Scouts of America Silicon Valley Monterey Bay Council is hosting their annual Community Leadership Breakfast. It’s an inspiring morning in support of an excellent organization, and this year, the keynote speaker will be business magnate and BSA CEO, Roger Krone. Explain everything.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. Guest post by Nina Petrov.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

SEPTEMBER 9, 2020

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. How much is marketing contributing to revenue?

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Drew Neisser

FEBRUARY 9, 2024

At the heart of transformative leadership lies a powerful concept: Radical Candor. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness. For B2B CMOs, adopting Radical Candor can be a game-changer. Interested in being part of the conversation?

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Marketing Insider Group

JULY 20, 2021

For many businesses, the same obstacles keep appearing when it comes to reaching their desired audience online with fresh content. In the era of social media, individuals increasingly trust the opinions of their online peers more than those that come from large corporation s. Company social media pages are slowly dying out.

Distribution 350

Distribution Tips Peer-to-peer Marketing & Strategy 350

Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. When CMOs use front-line leadership strategies, they earn respect, inspire outside-the-box innovation, and take the lead in the industry. Put this strategy to work today. Work alongside and empower your teams.

Lead Ranking 223

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 223

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. Let’s dive in and see how content marketing can help your HR department achieve key business goals.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Heinz Marketing

JANUARY 31, 2020

In August of 2019, the Business Roundtable published an update to the Purpose of the Corporation. When we as businesses organize programs or initiatives as part of and for the communities we work in, we can become better marketers. “How” you say? By Winfield Salyards , Marketing Coordinator at Heinz Marketing.

Communities 117

Communities Peer-to-peer Business B2B 117

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. The conference features briefings, trainings, and a bustling business hall where companies showcase their products and services. To sign up for the RSA Conference, visit their official website and register for the event.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

B2BMarketing.net

MARCH 11, 2024

Educate business leaders on the value that marketing can bring According to one roundtable attendee, the challenge his team faces is around changing the perception of what marketing is there to do, and communicating that value clearly to the senior leadership.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Hinge Marketing

JUNE 21, 2017

This is the second, in a three-part video series on how professional services executives, within the technology services sphere, can make their thought leadership more visible. And we know in the world of professional services how important expertise is in terms of driving new business our way. Video Transcription.

Thought Leadership 51

Thought Leadership Video Marketing Peer-to-peer Opinions 51

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. Two conversations come to mind – one with a well-established leader in software, and another with a growing business that was recently acquired by a tech giant.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Hinge Marketing

JUNE 1, 2017

This is the first, in a three-part video series on how professional services executives, specifically those selling technology services, can make their thought leadership more visible. And one of the best ways to promote your expertise is through thought leadership. This video explores the first strategy, Direct Contact.

Thought Leadership 48

Thought Leadership Contacts B2B Thought Leadership Video Marketing 48

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. With a passion for nurturing leadership talent, I serve as a beacon of inspiration and guidance for aspiring leaders.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Hinge Marketing

MAY 14, 2020

While many professional services firms have been profoundly affected by the Covid-19 pandemic, for AEC firms working in what has been deemed an essential industry, it’s been (more or less) “business as usual.” These firms generate 66% or more of their new business through digital channels. Or should I say the “new normal”?

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Contently

OCTOBER 11, 2022

CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. That’s because our world is rapidly evolving, and technology is reshaping the way we approach business. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Question 1: What are Consulting Buyers’ Top Business Challenges? More often than not, they are wrong. in 2020 to 34.9%

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Marketing Insider Group

MARCH 18, 2020

When you know the potential pitfalls, you can avoid them and ensure that both your business and your employees reap the maximum benefits of a robust employee advocacy program. Define goals and regularly measure results by tracking the metrics that are important for your business. Start with Your Employee Activation Goals.

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Jump to a Section. What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. The High Growth firms are growing over 5 times faster than their Low Growth peers.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Biznology

OCTOBER 14, 2020

They could simply tweet out their thoughts on the movie and that could be good enough to convince you. They could simply tweet out their thoughts on the movie and that could be good enough to convince you. That’s how person-to-person influence works, that’s how thought leadership works, and it’s why employee influence is so powerful.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Hinge Marketing

JANUARY 26, 2023

We want to understand how some firms are growing 3X faster than their average growth peers. As we’ll explore below, there are three important ways that High Growth firms are continuing to invest more in their marketing and business development efforts than their competitors. Let’s break each of these research insights down one-by-one.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

B2B Marketing Exchange

JANUARY 12, 2024

Build a Robust Professional Network Networking isn’t just about exchanging business cards; it’s about forging meaningful connections. Establishing relationships with peers, mentors, and industry influencers not only enhances your knowledge but also opens doors to new opportunities and collaborations.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Heinz Marketing

OCTOBER 1, 2022

Reason #1 Develop your business thanks to the B2B expert speakers. The event will bring together fellow B2B marketing professionals such as C-level decision makers, business directors, managers, and aspiring marketers from all over the country. Start Your Thought Leadership Journey. You don’t want to miss this!

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Marketing Insider Group

NOVEMBER 16, 2021

Being a “Duke Blue Devil” MBA and not an “MIT Brass Rat” Sloan MBA, I’ve come to appreciate and enjoy the great events MIT hosts “down the river” from “THE Business School” and my “Yale Bulldogs’ arch-rival” (Harvard). He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Hinge Marketing

MARCH 14, 2023

One of the best ways to achieve business growth is to learn from the strategies and tactics of the industry’s most successful firms. In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Unpredictability in the marketplace, followed closely by a shortage of top talent.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Heinz Marketing

OCTOBER 29, 2020

Compassionate businesses grow a passionate and loyal community of customers and partners. Invite key customers to round tables centered on building those connections between peers within your customer base. Compassionate businesses build passionate customers. This week was B2B Sales and Marketing Exchange.

Ad Building 106

Ad Building Peer-to-peer Business Communities 106

Litmus

JULY 28, 2022

This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Morgan Matthews – Head of People and Finance. The best part? Morgan Matthews.

Peer-to-peer 79

Peer-to-peer Thought Leadership Co-Registration Creativity 79

KoMarketing Associates

JULY 27, 2017

This was only surpassed by one-to-one peer recommendations (80 percent). The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte surveyed 300 CXOs to learn more about where they gain business insights.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158