Biznology

JULY 5, 2013

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. Sometimes these programs are run out of HR and sometimes out of marketing.

Social Networks 80

Social Networks Wikipedia Lock-In Network Marketing 80

Biznology

OCTOBER 9, 2013

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change.

Practices 80

Practices Wikipedia Business Best Practices 80

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Tony Zambito

JUNE 26, 2011

Image via Wikipedia. In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers.    What we do know is that B2B buyers are demanding more social experiences in their buying processes.   New Business Models.

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Webbiquity

APRIL 14, 2015

Image credit: Small Business Ideas Blog. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. ” SEO Tools: The Definitive Excel Plugin for Digital Marketers by leaderswest Digital Marketing Journal. 2 Social Network, Ghost Town Or Key Driver Of Local Search?

Keywords 100

Keywords SEO Research Resources 100

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. Actually control. There’s the rub. There’s the rub. It’s simple.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

WebMarketCentral

FEBRUARY 22, 2008

Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. Despite its flaws, Wikipedia isn't going to disappear.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

Hubspot

SEPTEMBER 18, 2018

In fact, 28 million online users sent or received email at least once every few weeks and businesses like Amazon.com and eBay opened online stores. But it was actually the evolution of its network. A product's or service's increase in value due to a surge in usage is called a network effect. Network Effect Definition.

Lead Ranking 70

Lead Ranking Lead Scoring Effectiveness Service 70

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. The Language of Business is Moving Faster Than You Are. When I started, what I did was called viral marketing , buzz marketing , and new media.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Marketing Insider Group

JANUARY 17, 2013

We are moving from a marketing need to understand, train and enable social media tools. And we are moving to a need to activate the entire social business landscape. It measures both the size of your network across many major social media channels. Commit to actively engage on social networks.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. You can sign up here.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

EveryoneSocial

OCTOBER 17, 2018

Below you’ll find the following topics covered: What is Social Selling? Social Selling Mechanics. Is Social Selling Marketing or Selling? LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. of Grocery ads are socially enabled.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Make no mistake; buyers understand the prices behind marketing content. Account history. Mobile raises the price.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Make no mistake; buyers understand the prices behind marketing content. Account history. Mobile raises the price.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. It’s sort of like Reddit or Wikipedia like that.

Google 80

Google Social Networks Network Marketing Communities 80

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    Carefully examining new social technologies that enhance the buying experience. Social Expert Networks.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. The KM Business Case: Assessing the situation. Business Case vs. Business Plan. Business case vs. ROI.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. In offline marketing it was a lesser issue. How do marketers respond? But what’s the answer?

Social Media 80

Social Media Product Media Cross-Selling 80

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Which voices are most influential in your market space.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

FEBRUARY 28, 2013

Photo credit: Wikipedia. We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. For many organizations, culture and business processes are still rooted in the “Mad Men” era.

Organization 80

Organization Social Networks Wikipedia Work Management 80

Biznology

DECEMBER 28, 2012

Photo credit: Wikipedia. In fact, we treat Internet marketing like a little kid treats Christmas morning. Search marketing – Make sure there is updated content on your site on a regular basis. Local Internet marketing – I will make sure NAP data(name, address and phone) are consistent across the Internet.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has become more like an Oscar after-party than it is like the airport Ramada.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Contently

JUNE 13, 2016

But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. It’s more like a blend of Wikipedia and Reddit. But it isn’t necessarily a site you visit for hours every day. Look at Goldman Sachs, for instance.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

JANUARY 14, 2013

Photo credit: Wikipedia. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer. 85% use social networks in some way; only 14% tie financial metrics to it.

Stats 80

Stats ROI CMO Forrester 80

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 97

Paid Content Branding Brand Identity Top of Funnel 97

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. Think about a site like Wikipedia, for example. and a Google bot! SEO Monitoring Tools. Check My Links.

SEO 101

SEO Tools Domain Wikipedia 101

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Social Buyer Persona Listening. . 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Being very active in this “social business” world for over six years now, several people came to me asking about what I thought it was going to happen with Zuckerberg’s creation and other popular social websites: Is Facebook here to stay? Is Pinterest a fad? will look like?”

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80