Contently

DECEMBER 21, 2022

You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays. But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S.

Storytelling 183

Storytelling Product Peer-to-peer Viral Marketing 183

Outgrow

APRIL 17, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Yue Wang :: AI native networks. Yue Wang : Five.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling a business is often compared to climbing a mountain, and for good reason. Scaling your business allows for increased revenue without a proportional increase in costs. Helps your business stay ahead of the competition. Why is scaling important ?

Contingency Planning 161

Contingency Planning Work Management Marketing Management Business 161

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. This becomes especially true when launching new products. Catch all episodes here.

Twitter 127

Twitter Product Planning Transparency 127

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. The Impact of GTM Data on Generative AI Many business leaders understand the overall importance of data quality. just downloaded a ZoomInfo platform datasheet.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81 19 Dr. .*

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. After all, in most cases, consumers don’t put their trust in products–they put their trust in people. There are many ways to market yourself. Contributed post.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

SEPTEMBER 28, 2020

If your B2B or consumer business accepts card payments—whether it is one or thousands—you must abide by the rules implemented by the PCI DSS. This is a security standard that is in place for all businesses and organizations that handle cardholder information. These are outlined briefly below: Build and maintain a secure network.

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 110

Analytics Enterprise Management Work Management Business 110

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth. “It’s

Work Management 99

Work Management Business Marketing Management Thought Leadership 99

Kevin Indig

SEPTEMBER 4, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Learn More There are two types of SEO: product-led and marketing-led. ❓ Why it matters : Most advice and sites on the web are not marketplaces.

SEO 59

SEO Effectiveness Aggregators Product 59

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Valasys

APRIL 23, 2024

Network security is no longer an option but a necessity for modern businesses. From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. If your network is not safe, it may lead to huge business threats.

Phishing 40

Phishing Business Work Management Marketing Management 40

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? This comprehensive guide will help you understand the power of social media automation for your business. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Data cleaning shouldn’t be a once-a-year task.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. It’s hard to believe that an icon in the marketing industry with a brand that enticed us to move into the mobile and digital world was a traditional marketer at heart.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Optinmonster

MAY 2, 2024

According to Facebook, more than 1 billion messages are sent on the Messenger platform each month between people and businesses alone. That’s a lot of marketing messages between regular folks and businesses. This finding suggests that buyers like contacting and hearing from businesses through messaging platforms.

Facebook 81

Facebook Paid Search Agency Business Click Rate 81

Optinmonster

DECEMBER 19, 2023

Are you facing challenges to grow your eCommerce business? From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. The good news?

eCommerce 79

eCommerce Marketing Management Business Budget Programs 79

SmartBug Media

APRIL 6, 2022

Have you ever thought of creating a physical commodity out of your digital product? Then do you have the necessary skills and resources for creating the product and taking it to the market? Creating and Selling Tangible E-Commerce Video Game Products. Let’s say you have. Why You Should Stick to Your Successful Niche.

Product 105

Product Work Management Opt-out Fulfillment 105

Exo B2B

MAY 25, 2021

As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level. The importance of LinkedIn in B2B marketing.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

TrustRadius Marketing

JANUARY 17, 2023

Choosing the right infrastructure for your business might just be what sets you apart from businesses that fail. Many business owners have been turning to cloud-based infrastructure, as they offer affordable, secure business infrastructure solutions. IaaS Solutions for Small Businesses. What is IaaS?

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

Linkedin 111

Linkedin Effectiveness Ideal Customer Profiles Business 111

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Set social media goals that are measurable and align with the overall business objectives of your brand.

Social Media 102

Social Media Work Management Marketing Management Organization 102

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. What is a LinkedIn Product Page? Getting started with your Product Page. LinkedIn Customer Reviews.

Peer-to-peer 132

Peer-to-peer Linkedin Top of Funnel Product 132

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! With this latest product update, you can now utilize the Outgrow-Pardot integration to track certain user actions on your website and content piece.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Valasys

SEPTEMBER 27, 2023

Cybercriminals target businesses of all sizes and industries, with small businesses being the focus of 43% of cyberattacks, according to a study by the Better Business Bureau. While larger organizations have more data to steal, small businesses have less secure networks, making them easier to breach.

Small Business Marketing 52

Small Business Marketing Phishing Marketing Management Marketing & Strategy 52

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. But in other parts of the world, biometrics is sometimes seen as a way to make people safer and address changes in the labor market.

Product 98

Product Ethics Communities Intent 98

Only B2B

MAY 16, 2023

In today’s ever-evolving business landscape, companies strive to increase their revenue streams and gain a competitive edge. In this blog, we will explore The profound impact of Outsourced Sales Development on your business: 1. In this blog, we will explore The profound impact of Outsourced Sales Development on your business: 1.

Allocation 62

Allocation Business Forecasting Conversion Rate 62

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Companies that fail to do so risk being left behind.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Valasys

APRIL 5, 2024

It’s where online word-of-mouth thrives and businesses grow. That’s why referral marketing is so powerful – it attracts new customers and boosts revenue. This article dives deep into referral marketing’s cousin, performance marketing. What is Referral Marketing? This is a well-known fact!

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40