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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. What does this mean for your business? Here’s how.

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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Read on to discover more about how optimizing these aspects can revolutionize business dynamics, opening new possibilities for growth.

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Decoding GMV pricing: benefits for software users

Sana Commerce

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today. What is GMV pricing?

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. Izea also predicted that influencer advertising prices would fall as more influencers post more content.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

To personalize or not to personalize: Coveo CMO, Mark Floisand explains why the data signals from both your business and your users need to merge for your digital strategy. However, this would be absolutely terrible for any business. But it has to make business sense, too. A conversion is only as valuable as what it returns.