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LinkedIn introduces CTV ads for B2B campaigns

Martech

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. This is also how television conglomerates operate. One goal per platform, and these must tie to higher-level business outcomes.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. The answer? It may, however, see a slowdown in new sign-ups.

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OTT and CTV: which is which?

illumin

It seems that more and more brands and marketers are investing in over-the-top (OTT) advertising , as more streaming services are shifting towards an ad-supported business model. Mass media and networks also have their own OTT services such as Disney+ or television networks like HBO and CBS a few names amongst many more. Stay tuned!

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company.

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Building your generative AI marketing skillset: Training and upskilling

Martech

Both consumers and businesses are gaining access to the most powerful set of tools ever created. The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Corporations and businesses of all sizes aren’t in any better shape.