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HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. in the 55+ category.

Lead Gen 112
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Why Personalization at Scale Can Make (or Break) Your Business

Contently

That might be a piece of cake for brands with a small number of customers to serve. Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. It is much harder for enterprise brands with millions of consumers. For them, personalization requires technology.

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Podcast Marketing Statistics for Businesses

Spiralytics

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

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Why HubSpot is Launching a Podcast Network

Hubspot

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. We've spent the past decade investing in educational content to help all kinds of business builders be successful.

Hubspot 94
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B2B Marketing Trends for 2021

Heinz Marketing

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more.

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Potential B2B Marketing Predictions and Trends for 2023

Only B2B

Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. You guessed it, right? Produce more leads.

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4 Practical Tips to Get Your Business Ready and Set for 2022

Marketing Insider Group

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Businesses will need to optimize their sites for voice search.

Practices 291