Martech

NOVEMBER 30, 2022

Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. Folks aren’t always paying attention to the releases because they’re focused on running their business, tending to the million things that come up each day. The boiled-down, brass-tacks summary is still 32 pages.

Paid Search Agency 104

Paid Search Agency Business API Bandwidth 104

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

JANUARY 18, 2023

Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. Next release.

eCommerce 99

eCommerce Business Loyalty SMS 99

Martech

MARCH 8, 2023

The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance. Simplifying the use of inflows will help your business run more seamlessly, which in turn, will make your customer experience better.

CMS Development 100

CMS Development Business Work Management Template 100

Salesforce Marketing Cloud

OCTOBER 16, 2023

For example, if given a budget of $1,000 with a task to create a one million dollar business, the AGI will do everything from creating the business plan to executing the required steps to get there. Need help with your generative AI strategy? It will alter almost every facet of our daily lives in ways that are hard to imagine.

Business 98

Business Marketing Budget Creation Budget Programs Marketing Budget 98

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. The benefits of the Business Journals partnership: Direct distribution to target audiences. Paul Business Journals website.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Marketing Insider Group

JULY 14, 2020

There’s no denying that the recent pandemic has affected many businesses, big and small. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. According to the 2019 Video in Business Benchmark Report , smaller companies are now accelerating video content creation.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Martech

MARCH 28, 2023

We are seeing one overarching theme in Salesforce’s spring release — simplicity. They will make your sales process more efficient and easier to manage, which will help your teams close deals faster. Business email address Subscribe Processing. That should yield more conversions/sales. Get MarTech! In your inbox.

Marketing AI 101

Marketing AI Multi-Channel Business Marketing Automation Services 101

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. More agencies in 2020 found business within existing client portfolios and used different platforms to help generate other new business opportunities.”.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line.

Press 178

Press Marketing Management Brand Identity Branding 178

Brandpoint

JULY 8, 2022

What is the Premium Business MAT Release? Brandpoint’s new Premium Business MAT Release provides a stunning solution to a number of challenges that corporate communications professionals are facing. If you need a quick explanation of a MAT Release, check out “ What is a MAT Release ?”.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Buffer

MAY 23, 2022

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Salesforce Marketing Cloud

JULY 24, 2023

This will help. In a report for Salesforce , IDC interviewed more than 1,600 IT and business leaders — across several industries in Asia, Europe, North America, and South America — about how they’ve succeeded with automation in their companies. Here are the steps to help you get started. Not sure where to start with automation?

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Now, businesses can cater to diverse customer needs seamlessly.

Features 112

Features API Customer Satisfaction User-Generated Content 112

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. That’s why every firm must have well-designed product release emails. That’s why every firm must have well-designed product release emails. Guest post by Flavia Silipo.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Anyword

DECEMBER 8, 2022

Over the past week, our timelines and news feeds have been inundated with chatter about artificial intelligence research group OpenAI’s release of ChatGPT. While AI can’t pick a target audience and customer base for you, it can help with the rest of those responsibilities. That’s where AI platforms can lend a helping hand.

Marketing AI 98

Marketing AI Copywriting Work Management Marketing Management 98

Top Rank Marketing

AUGUST 18, 2023

percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent during November to 13 percent, according to recently-released data. businesses $5.4

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Hinge Marketing

DECEMBER 8, 2021

It turned out that the firm’s entire business development efforts were aimed at addressing a concern that prospective clients did not have. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. Clearly, research is important to business growth and profitability. .

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase customers have purchase histories across retailers and other businesses they buy from. Business email address Subscribe Processing. Non-retail media platform. Like retailers, we have first-party data and a dedicated audience.

Advertising Agencies 114

Advertising Agencies Media Verticals Paid Search Agency 114

SmartBug Media

FEBRUARY 13, 2024

Effective business strategies aren’t immune to being threatened by new tools, tactics, and best practices. Consider how many “shiny objects,” or new business strategies, cross your radar each month, from fancy acronyms full of buzzwords to new SaaS tools—and let’s not forget the quick-win tactics your competitors are using.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. This year, the focus is on getting stuff done — developing career-changing admin skills, connecting with your customers in new ways, and using system automation to rapidly change business operations. Start listening now.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Business email address Sign up now Processing.

Classified Ads 107

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 107

Martech

DECEMBER 21, 2023

AI is here to help! Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. What could go wrong with that? Get MarTech!

Marketing AI 121

Marketing AI Marketing Analytics Tools Work Management Marketing Management 121

Buffer

DECEMBER 12, 2022

This experience could have easily stopped my business in its tracks, but instead, it challenged me to pivot and ultimately propelled me to new levels of success. I didn’t have time for that at the beginning of the pandemic—I needed to pivot yesterday to keep my business afloat.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Salesforce Marketing Cloud

DECEMBER 6, 2023

You’ll use these soft skills to successfully collaborate with your business and technical stakeholders to design, configure, and implement changes in Salesforce. Practice active listening, document, and share what you hear back to your business and technical stakeholders for agreement. What’s good communication? LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

APRIL 10, 2024

As an out-of-the-box solution for email marketing campaigns, Product Finder will use genAI to help marketers run searches of often extensive product catalogues to find relevant content for emails. In a release, it says it is now a fully AI-first business. “We Business email address Sign up now Processing.

Product 110

Product Buzz Custom Publishing Email Marketing 110

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Business email address Subscribe Processing. Get MarTech!

Marketing AI 118

Marketing AI Enterprise Management eCommerce User-Generated Content 118

Televerde

MAY 10, 2022

While the goal of most businesses is to earn a profit, doing that without focusing on value creation is a formula for failure in today’s market. Value creation can deliver business success by improving the customer experience, upgrading the workplace environment, and enhancing shareholder returns. Key Takeaways.

Lead Scoring 96

Lead Scoring Lead Ranking Customer Satisfaction Business 96

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: Act in the best interest of customers by getting the best bids for ads. Provide transparency customers can verify that.

Amazon 121

Amazon Paid Search Agency Ad brokers Facebook 121

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas.

Marketing AI 123

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 123

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Business email address Subscribe Processing.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

BenchmarkONE

DECEMBER 1, 2022

Instagram offers tons of opportunities for your small business to not only build brand awareness but also to drive sales. More than 200 million Instagram users visit more than one business account daily. If you use Instagram to attract new customers and drive direct sales, the shopping tags are a must-use feature for your business.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Luckily, there is a myriad of opportunities out there that can help you get the exposure you need without spending a pretty penny.

Press 88

Press Tips Business B2B Thought Leadership 88

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. This way, you can feel confident in knowing what they mean for you and your business. What do these Marketing Cloud updates mean for you?

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.”

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103