Terminus

JUNE 14, 2023

By centering their strategies and processes around the customer, businesses can gain a competitive edge, boost retention rates, and elevate their roles within their organizations. “So “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

By centering their strategies and processes around the customer, businesses can gain a competitive edge, boost retention rates, and elevate their roles within their organizations. “So “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Televerde

APRIL 30, 2020

PHOENIX, AZ – April 30, 2020 – COVID-19 is changing the business landscape. In the short-term, companies are preserving cash to maintain the health and operations of their businesses. As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Mockingbird Communications. +1

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Use buying signals to get in front of newly established businesses. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Use buying signals to get in front of newly established businesses. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. Forrester also explains that an online video platform helps you go above and beyond the norm and push the customer experience.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. When a business reaches a level of maturity, it’s tempting to be lulled into a “more is better” belief. Your top dogs may even be offered payment in exchange for presenting at certain events.

PR 137

PR Marketing & Strategy Practices Business 137

Seismic

DECEMBER 20, 2022

The increasing demand for high-speed technology, competitive pressure from other providers, and the way that buyers purchase tech has fundamentally changed how telecom companies do business. So before you craft and deliver your presentation, it’s important to take the time to research the market.

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Social media technology gives teams the resources they need to work more effectively, and the structure to meet the most critical business objectives.

Social Media 100

Social Media Work Management Marketing Management Media 100

Marketing Insider Group

JULY 29, 2020

Awareness content is essential to building a business, especially one that relies on online traffic for sales. Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. You can’t convert leads that don’t exist.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. This allows you to proactively address any concerns, demonstrate your commitment to customer satisfaction, and nurture stronger relationships that lead to repeat business and referrals.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

OCTOBER 21, 2021

“Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So Watch the full video presentation from our MarTech conference here (free registration required). So what do we do? Channel-driven.

Organization 97

Organization Paid Search Agency Conference Digital Transformation 97

Content Standard

NOVEMBER 16, 2023

As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Buyers are fed-up with irrelevant, unhelpful B2B content. What can we do to change that?

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Martech

JULY 25, 2022

One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. Stacks have challenges, too.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. This dominance does however present some challenges to companies, especially in B2B. Content marketing dominates. ExoB2B has already started.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Top Rank Marketing

AUGUST 14, 2023

Harvard Business School) Without question, B2B marketing is both art and science. 2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos?

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Zoominfo

MAY 8, 2020

It is most often used to provide “guardrails” for companies putting together go-to-market (GTM) strategies, or who are planning to present to potential investors. Calculating TAM for business means asking questions: What are the characteristics of our current and potential customers? What industries are we likely to sell into?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Seismic

APRIL 30, 2019

So when it comes time for your organization to evaluate sales enablement solutions, it’s imperative to build a strong business case that outlines everything a decision-maker will want to know. Building a Sales Enablement Business Case. Step #4: Building Your Business Case Presentation.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company. Clearly, expectations are being missed.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

Contently

AUGUST 22, 2017

I use it in three different presentations. While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

ClickDimensions

APRIL 15, 2021

Did you know that it costs a business five times more to acquire new customers than it does to keep current ones? This finding from Forrester is particularly important to organizations since the onset of the pandemic. Look for the opportunities when purchasing something new from your business might feel most welcomed and natural.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Seismic

MARCH 15, 2021

Early innovators recognized the opportunity to enable their people to grow their relationships and businesses while elevating the corporate brand by engaging on LinkedIn, Facebook and Twitter. Questionable business value. Read The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 here. Seismic’s Scores. Services (5.0/5.0)

Marketing Management 52

Marketing Management Service Forrester Curation 52

Martech

APRIL 25, 2022

“70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research.

Account Based Marketing 102

Account Based Marketing ABM Marketing & Strategy Landing Pages 102

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. Repurposing Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. How do we personalize the content journey

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Sprout Social

MAY 3, 2023

Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan. CFOs are highly attuned to the overall business metrics, so you need to understand their quantitative definition of success in terms of the business plan, revenue and margins.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. Scalability: AI-powered solutions can scale with growth and adapt to meet evolving business needs.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. In addition to advising companies on digital marketing and content strategy, I also speak, present webinars, lead workshops, and have been featured on a lot of podcasts and videos as a guest. Major brands: [link].

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Zoominfo

MAY 31, 2022

Defining your market today — and understanding where your business can grow in the future — helps go-to-market teams focus on the right customers and competitors at the right time. Continuing the beverage company example, you could examine the different business accounts within your vendor list.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. If we talk specifically about this pandemic period, many companies are struggling to re-establish their business. Competition in the B2B field is accelerated significantly with the rapid growth of companies presenting solutions and offering better services.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Mereo

MARCH 17, 2022

This not only builds impetus for your selling organization’s product teams to keep enhancing your solution — but it also presents an opportunity as a seller to keep elevating the value you exchange with your current customers, while supporting sustainable revenue performance. Never let your customers question your motives.

Marketing Management 36

Marketing Management Business Urgency Marketing Gartner 36

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Source: Percolate. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Aberdeen

NOVEMBER 14, 2019

It also offers projections for the future based on the present-day market and considering factors such as sales turnover, business challenges, shifting financial structures, and revenue income. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Martech

JULY 27, 2021

Her new book, “From Backroom to Boardroom” presents a research-based account of what strategic marketing operations leaders look like and how valuable they are to businesses. The strategic market operations leader, she writes “acts as a business leader, not a button pusher.” They are not siloed, they are cross-functional.

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

Televerde

APRIL 29, 2020

Session Date: Tuesday, May 5th 12:35 PM EST. In a world of never before encountered challenges causing distance and economic uncertainty businesses must adapt to navigate the ever-shifting landscape. Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

ANNUITAS

MARCH 24, 2015

For all of the focus and discussion on Big Data over the last few years, marketers continue to struggle with making sense of the work they are doing and the value it is delivering to the business. However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester.

Forrester 100

Forrester CMO Marketing Report ROI 100