Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. The State of AI in Business. Keep reading! AI Priorities and Plans. AI Priorities and Plans.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. But, many businesses still question the effectiveness and practicality of AI. 63% of businesses say pressure to reduce costs will require them to use AI ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

nDash

JULY 22, 2021

While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. Did COVID Really Change How Freelance Writers Work?

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Top Rank Marketing

AUGUST 30, 2023

B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership Alennah Curran has been promoted to Enterprise Brand Creative Leader, Health Care Business Group, at 3M. A sense of urgency is critical to excel in your day to day that is in service to your team, your partners, your clients, etc.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Digital B2B Marketing

APRIL 2, 2013

Peers, consultants and analysts will provide their input. In short, they get the benefit of much of the work your other marketing efforts did. The conclusions are true because of the system marketers are working within. No one makes a million dollar decision based on one white paper, one email or one Google search.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Porch Group Media

AUGUST 7, 2019

Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services. In research by Edelman , the top reasons included: Brand delivers quality products or services. Brand charges a fair price for its products and services.

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Not sure where to start looking? That’s why we’re here. Health IT Resources.

Work Management 102

Work Management Marketing Management Research Organization 102

The ROI Guy

FEBRUARY 10, 2015

For B2B solution providers, the 4-Ps include: Product – a marketer must understand how their product/ service fits into the adoption life-cycle (innovation, early adopter, early / late majority and laggards), as well as product mix - increasing the depth of the product/service features and potentially the number of product/service lines.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Valasys

APRIL 10, 2020

Traditional marketing strategy starts with driving traffic to businesses’ websites, generating leads and finally converting those leads to sales. Traditional marketing strategy starts with driving traffic to businesses’ websites, generating leads and finally converting those leads to sales.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Ambal's Amusings

AUGUST 27, 2010

Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Now let’s assume that both of these decision makers work for the same company.

Work Management 100

Work Management Marketing Management B2B Business 100

LeanData

JUNE 18, 2018

Network with LeanData’s partner ecosystem, industry leaders, and other Sales and Marketing movers and shakers — a “who’s who” in digital business. Network with LeanData’s partner ecosystem, industry leaders, and other Sales and Marketing movers and shakers — a “who’s who” in digital business.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . The simple peer review has morphed into a multimedia experience. The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Buyers are in control, and they’re aware of it. . Source: Demandbase.

Buy 70

Buy Process B2B Peer-to-peer 70

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Everyone wants to convert more leads.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

LeanData

JUNE 18, 2018

Network with LeanData’s partner ecosystem, industry leaders, and other Sales and Marketing movers and shakers — a “who’s who” in digital business. Network with LeanData’s partner ecosystem, industry leaders, and other Sales and Marketing movers and shakers — a “who’s who” in digital business.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Porch Group Media

JULY 29, 2019

As products and services become more commoditized and consumers have more choices, customer experience will become a critical factor in achieving competitive differentiation. B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. A lack of differentiation (54%). An inability to target a specific segment (53%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

SnapApp

JULY 10, 2018

And if you’re like us, there just isn’t enough time to religiously read all the great content that pours into your inbox to know what’s working and what’s not. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study. Hey, that’s us!) Source ).

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

The ROI Guy

NOVEMBER 18, 2014

By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision.

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Hinge Marketing

FEBRUARY 2, 2016

Given that relationships are at the core of professional services engagements, especially in the federal space, AEC firms must prepare now for this imminent changeover. And, even if a virtue is a differentiator, a client will not experience the value of your virtue until they’ve been working with your firm for some time.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Web Services. Business Continuity. A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. For this reason, it’s important to read fresh, new information to learn what does and doesn’t work with the modern consumer. Demand Gen Blogs to Study.

Training 48

Training Demand Demand Generation Agencies Planning 48

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Early in the decision making process its about helping prospects better understand their issues, and the impact these issues are having on their business. First you need to ignite the buying journey.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Computer Market Research

MARCH 20, 2018

For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Organizations that are using data to gain business insights are growing at an average of more than 30% each year.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

The ROI Guy

SEPTEMBER 17, 2010

These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. For example, the typical B2B prospect receives an average of 20.3 email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. population. Here’s 6 ways to find the gossips in your midst: 1.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

MAY 10, 2016

Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. And they are starting to shape their entire organization and even overarching business objects around this concept, increasingly becoming the center of their business. And, it’s already begun.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

MARCH 15, 2011

B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions. B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

JANUARY 6, 2012

Addressing the growing backlog, satisfying business needs, and justifying new projects will remain challenging for IT execs. Addressing the growing backlog, satisfying business needs, and justifying new projects will remain challenging for IT execs. growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Zoominfo

AUGUST 23, 2022

We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment. GTM Plays Automated go-to-market plays that can rapidly scale your business.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Or doing random acts of nurturing, which may feel like enough when you’re busy (we’ve all been there). The goal of lead nurturing is to help potential customers on their buying journey. leads) but not enough towards progression.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Content4Demand

SEPTEMBER 16, 2020

Tonya Vinas, VP of Content Strategy and Services , and Brenda Caine, Senior Content Strategist , discussed buyer enablement content during a recent session in Demand Gen Report’s Buyer Insights & Intelligence Series that you can watch here. This content makes it simpler and easier for buyers to do business with you.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40