Salesforce Marketing Cloud

AUGUST 16, 2023

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Trust us: you don’t want to miss them.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Image credit: Possessed Photography on Unsplash. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

APRIL 14, 2020

But, as in all economic slowdowns, not every business sector is affected in the same degree or way. One fascinating breakout is how the tech sector is being impacted differently than other B2B segments, outside of healthcare (healthcare-related businesses are facing their own, unique demand impacts in response to this pandemic).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Let’s explore each. .

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Marketing Insider Group

OCTOBER 14, 2020

Whether they are in sales, marketing, HR, customer support, operations, even legal and finance, every employee has a pulse on the goals of your company, the pains of your customers, and the challenges of their peers. Culture, indeed, is the new mandate for business. Culture, indeed, is the new mandate for business.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. Have other businesses expanded or stepped in to fill the void?

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. It’s a numbers game.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

HG Data

APRIL 11, 2024

Businesses rely heavily on internal metrics to drive decisions. However, external data that provides competitive intelligence is becoming an equally critical input for delivering better-positioned products and services. Especially in the technology sales and marketing environment, where competition is tight.

Marketing Analytics Tools 62

Marketing Analytics Tools Peer-to-peer Tools Marketing & Strategy 62

Inbox Insight

APRIL 22, 2024

Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Salesforce Marketing Cloud

APRIL 6, 2022

Skill building is critical for career advancement – and it’s important to know which skills to prioritize, based on your chosen customer service career path. This is critical, as 55% of service professionals say they need better training to do their jobs well, according to Salesforce’s State of Service report.

Work Management 96

Work Management Course Service Peer-to-peer 96

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Hinge Marketing

JANUARY 20, 2021

Over the last tumultuous year, the Accounting and Financial Services industry has largely withstood impacts from the global pandemic, an election cycle, and waves of social change. The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Trade Press Services Newsletter

NOVEMBER 2, 2023

Winning an award typically comes with a logo or insignia that can be used in email signatures, business cards, websites, marketing materials, paid advertising and social media channels. Congratulations—you just received an award! Professional awards can establish you as an expert in your field and increase visibility with target audiences.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hinge Marketing

APRIL 20, 2020

The Accounting and Financial Services industry is poised for a period of rapid change that is likely to produce some clear winners and some firms that face a troubled future. The analysis first overviews overall industry growth trends and puts them in a larger context of the overall professional services industry. Consider this fact.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Guest post by Chris Tweten. Image credit: Karsten Winegeart on Unsplash.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. In major league business, when an investment is made in innovation, it is with the expectation that the company will win the Growth Series. Why People Balk at Change.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here. And you’re not wrong.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Zoominfo

APRIL 24, 2020

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. So, what were businesses focusing their efforts on? Top Business Pain Point? At ZoomInfo, data is our passion. So, let’s start there.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Trade Press Services Newsletter

FEBRUARY 1, 2024

How does your business make your customers’ lives easier? This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Businesses and key decision makers are holding back from making purchase decisions due to lack of demand and concerns about a slow business recover.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Marketing Insider Group

DECEMBER 20, 2022

You need a long term strategy that incorporates each aspect of your business and pulls in the expertise of each department. Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. The whole point of lead generation is to generate leads that close!

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Vision Edge Marketing

APRIL 5, 2022

More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Similarly, in B2B sales, it’s not just about providing a product or service.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Stevens & Tate

MAY 3, 2023

Keeping that in mind, the following are three of the biggest factors that influence consumer purchasing decisions in today’s digital age: Product/Service Reviews Very few consumers are going to blind buy a product or service based on the content they’ve come across on your website. Reviews come in many forms.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Marketing Insider Group

SEPTEMBER 9, 2020

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. The Basics of Marketing Metrics.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Marketing Insider Group

OCTOBER 3, 2023

Crafting a killer about us page can directly translate to more sales and revenue for your business. Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? In other words: If you’re not giving your about us page enough love, you could be losing out on revenue. But not to worry.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Hinge Marketing

FEBRUARY 16, 2022

Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . They also use technology to track their marketing and business development activities more frequently than their counterparts. . infrastructure legislation. About the Study.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Biznology

AUGUST 14, 2019

Scaling a business can seem to be a tricky maneuver from the outset. In order to scale, a business must consider its business plan and decide on in which direction it wants to proceed. Whatever the case may be, reevaluating your business plan is always a sound decision before any big change. Reevaluate your business plan.

Peer-to-peer 99

Peer-to-peer Business Case Studies Consulting 99

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. Repeat business is not just good; it’s the lifeblood of a thriving business. Repeat business is not just good; it’s the lifeblood of a thriving business.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Hinge Marketing

JUNE 11, 2021

Architecture, engineering, and construction (AEC) firms have historically dealt with many of the same uncertainties and challenges as other professional services industries—as well as many unique to their field. How are some AEC firms growing nearly 3X faster than their peers? Top Anticipated Business Challenges of AEC Firms.

Peer-to-peer 99

Peer-to-peer Work Management Marketing Management Business 99

Hubspot

MAY 10, 2022

Which means if your business isn’t accepting card payments, you’re leaving money on the table. Then we’ll show you five of the best ways for small businesses to accept cards. To start accepting credit cards you only need two things: a credit card processing service and a way to collect your customer’s credit card information.

Small Business Marketing 60

Small Business Marketing Peer-to-peer POS Business 60