Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites).

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. IT pros swap tips and tricks, review products and upload video tutorials.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. REQUIREMENTS. Follow the Code.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. The result will be a transformation of corporate productivity fueled by deep insights into customer needs. I created a new acronym: FODDRS.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. In a business context, however, tribes have barely been a factor. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JUNE 18, 2013

These metrics should be meaningful to the business, not just page views and visits. You need a way to determine how your activity and social channels is translating into business results. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. What social network is right for your business? Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

DECEMBER 9, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Google cars are an example of that. Example: With Google Translate, we eventually want to get to every language. If we can build robotic tools that help people, we can get incredible productivity.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JULY 29, 2011

Examples include comments, retweets, shares and subscriptions. They also have multiple presences within each channel, such as product-specific pages on Facebook. As businesses spread their wings across increasing numbers of social communities, they need to get a better handle on what’s working and what isn’t.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

AUGUST 4, 2011

Let’s look at some examples of what they do well. Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list. Cisco is also terrific a generating discussion.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

APRIL 10, 2013

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. How did a product manager get away with poking a stick in the eye of a major competitor? Telling Stories.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. On the one hand, we believe that businesses should make decisions based on sound reasoning rather than vague promises or impulse. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 10, 2012

Cisco has long done a good job of leveraging video in almost every kind of communications, from product announcements to contests to customer testimonials. Here’s one: I like IBM’s customer videos a lot ( example ). PTC’s “ I Am a [Pro] Engineer ” is a great example of how to use a theme. Keep it brief.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

JANUARY 24, 2013

For example: –People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates. In addition to statistics like these, Lewis offers practical advice buttressed by concrete examples. It will immediately change some of your tactics – and for the better.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JANUARY 17, 2012

Day Two of Lotusphere kicked off with a celebration of business transformation enabled by collaboration technology. Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 9, 2012

During the Occupy Wall Street protests in New York in 2011, for example, the #needsoftheoccupiers tag made it possible for supporters to identify and respond to requests from protesters for everything from books to pizza [2]. Free Twitter clients like TweetDeck and HootSuite do a good job of catching mentions of your brand or products.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Bet the business” decisions. Group consensus.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Age of Oil, Automobiles and Mass Production. The series is underwritten by IBM Midsize Business , but the content is entirely my own. A third example is Watson in a health care context.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Panel discussion: How Will Technology Affect Productivity and Employment? The series is underwritten by IBM Midsize Business , but the content is entirely my own. Moderator: Erik Brynjolfsson – MIT Sloan, CDB.

Enterprise Management 50

Enterprise Management Training Work Management Education 50