SmartBug Media

JULY 13, 2021

Because of COVID-19, companies have taken to the web to connect with new leads or host what were once in-person events virtually. It opens up a world of possibilities for us to attend events and connect with people in a way we wouldn’t have been able to before. Pick the right type of event. Adapt your content.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Some of these lead generation strategies are aimed at people who are at the beginning of their email marketing lead generation efforts. Other strategies are useful for managing and optimizing a large email list.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

ConvertKit

JULY 15, 2020

3 types of polls you can use in Instagram Stories. 6 creative ways to use Instagram polls. How to do a poll on Instagram. Start growing your audience with Instagram Polls. But even for me, it's hard to swipe past an Instagram Story poll without responding. 3 types of polls you can use in Instagram Stories.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. Relevant: Does your event goal align with your broader marketing goals?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Hubspot

SEPTEMBER 30, 2020

In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Second, webinars can enable your fans to interact with you digitally.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Martech

NOVEMBER 11, 2021

The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. It appears marketing professionals have found using webinars can foster high-quality engagement with their customers before sales interactions. Focus on audience engagement. Generate audience insights.

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 117

FMG Suite

APRIL 4, 2024

Webinars remain one of the most effective but underused marketing strategies for advisors. True, they require some effort to set up, but advisors who host them find out these events are an excellent way to engage a large audience and fuel their other marketing channels, all at little additional cost.

Webinar Metrics 52

Webinar Metrics Tips Banners Planning 52

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

ROI 219

ROI Webinar Metrics Privacy Content 219

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. The same could be said about webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? In the world digital marketing, every touchpoint with your audience matters. Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. This is an important addition, adding the ability to identify distinct questions that an existing customer might ask that drive a potential upsell, for example.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Business (discussion and guides on management, digital transformation, and leadership).

Thought Leadership 304

Thought Leadership Enterprise Management Work Management Marketing Management 304

Hubspot

MARCH 23, 2020

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. In 2020, there will likely be a rise of virtual conferences.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. How many people attended an event? Guest post by Ron Stefanski.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Sales Qualified Lead: Any qualified lead who was accepted, worked and then associated with a business opportunity. .

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Contently

APRIL 26, 2020

To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. After hosting and producing dozens of webinars over the years, I’ve definitely gotten more comfortable. All good webinars need unique subject matter and a strong narrative that captivates the audience.

Webinar Metrics 217

Webinar Metrics Tips Lock-In Class 217

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Trade Press Services

APRIL 29, 2024

The saying that “it’s not just what you know, but who you know” still rings true in business today. Despite digital transformations, global connectivity, and rapidly evolving technologies, a successful business always comes down to its people. This is true whether you’re a seasoned business owner or new to the workforce.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. Likewise with polls. It turns out that there’s a different way.

Webinar Metrics 112

Webinar Metrics Conference Aggregators Communities 112

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? By doing so, you can leverage battle-tested strategies to grow your business FASTER. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 107

eCommerce Personalization Examples Webinar Metrics 107

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. When creating a webinar , the stakes are high.

Webcast 100

Webcast Webinar Metrics Practices Best Practices 100

FMG Suite

MARCH 1, 2024

That’s why I’ve come up with five of my favorite lead-generation strategies to help you discover new or unexpected ways to attract ideal clients. You should avoid buzzwords: Words like “holistic,” for example, lack precision. The more specific they are to your audience, the better. But those things are just the beginning.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Heinz Marketing

AUGUST 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. This is a chance to propel your business forward, laying the groundwork for a strong finish to the year.

Webinar Metrics 98

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 98

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. We also want to think about the audience and their needs. Audience needs.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. For example, optimizing your snippets is a good practice since voice search often reads them aloud as a response to the searcher’s query.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Launch Marketing

JANUARY 20, 2021

Virtual events have increased almost 1000% since the beginning of last year. Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads.

Webinar Metrics 92

Webinar Metrics Demand Planning Promotion 92

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. As a business, you probably have several corporate events on the horizon, whether it's a team-building event or a seminar. Appreciation Events. Team Building.

Advertising Agencies 100

Advertising Agencies Conference Webinar Metrics Buzz 100

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62