SendX

MAY 6, 2021

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. At least not for long.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. it actually applies to almost every organization doing business online. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts.

Email Marketing 305

Email Marketing Campaigns Opt-in Planning 305

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 106

Opt-in Opt-out CAN-SPAM Deliverability 106

Salesforce Marketing Cloud

JANUARY 29, 2024

Make a new plan, Stan What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. The people on your list have opted in, which means they decided they want to hear more from you via email.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Webbiquity

OCTOBER 11, 2022

Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you.

Digital Asset Management 275

Digital Asset Management Product Branding Brand Identity 275

Delivra

MAY 8, 2019

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. We’ll also provide some of the best spring emails as examples to use for inspiration.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. What is B2B? Case studies. White papers. Strategies.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Mailmunch

MAY 31, 2021

Email marketers are always finding ways to improve conversions. Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Flash sale for eCommerce businesses.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Zoominfo

MAY 19, 2020

It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. GTM Plays Automated go-to-market plays that can rapidly scale your business. Opt-Out Method The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Sponsored post.

Marketing Automation Services 288

Marketing Automation Services Email Marketing Marketing Management Tools 288

Buffer

MAY 23, 2022

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. After all, over 4 billion people are active on email – making it a great channel to reach customers. The great news for small businesses is that the data shows readers actually like brand emails!  An

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Scoop.it

MAY 19, 2022

With all the possible digital marketing methods you could be investing in, is email marketing something you need in your overall strategy? For an email strategy to be successful and produce a positive ROI, you need to know the essentials of a great email campaign and research your audience, define the customer’s journey, and much more.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

ClearVoice

MARCH 14, 2024

That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy. Chances are, your readers are busy. Keep it short. Google Analytics.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

SendX

FEBRUARY 11, 2021

That’s why people love them and easily give out their emails in exchange for it. That’s why they’re such an effective strategy for email marketing lead generation. Host Industry-Specific Webinars Another type of email marketing lead generation method, which deserves extra emphasis is hosting niche-specific webinars.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Harmless, if done as told in this guide.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Binary Demand

APRIL 19, 2024

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Marketing Insider Group

MAY 2, 2023

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Run email campaigns.

ROI 214

ROI Webinar Metrics Privacy Content 214

Martech

MAY 24, 2024

Getting sprung can be expensive and take your focus away from business as usual. Here’s my quick list of 10 email fails (some misdemeanors, some felonies) that can put us in email jail and what to do to stay on the right side of the law. This is still one of the top email crimes since I entered the business 25 years ago.

RFP 111

RFP Deliverability Blast Campaigns Budget Programs 111

Vision6

SEPTEMBER 13, 2023

Spam filters learn what characteristics are “spammy” by looking at spam emails. But unfortunately for many businesses, spam emails often emulate sales emails. This means genuine sales emails are sometimes mistakenly caught up in spam filters. Which makes sense.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

SmartBug Media

JUNE 2, 2022

This is an automatic reply sent to anyone who sends email to a specific address. Make sure to set an “Out of Office” autoresponder. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Double Opt-In. Drip Campaign.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. So what’s holding email marketers back from maxing sends and growing their subscriber list in the process?

Ideal Customer Profiles 99

Ideal Customer Profiles Case Study Case Studies Opt-out 99

Vision6

APRIL 17, 2024

Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out. If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. That’s why every firm must have well-designed product release emails. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

Product 260

Product Effectiveness Template Marketing Automation Services 260

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. What impact have marketing automation and AI had on email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Burn Rate 73

Burn Rate Opt-out Opt-in Ad Frequency 73

Martech

JUNE 8, 2023

In what has become another holiday or event tradition, my inbox is filling up with offers to unsubscribe from Father’s Day emails in case I find them upsetting. Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. On the face of it, yes.

Opt-out 78

Opt-out Intent Opt-in Trigger Marketing 78

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. That said, how much should one invest in email marketing? Are you investing in campaign performance reporting and analytics?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Martech

NOVEMBER 13, 2023

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM.

Paid Search Agency 97

Paid Search Agency Marketing Automation Services Work Management SMS 97

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. This helps create a personalized experience for each recipient.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. This helps create a personalized experience for each recipient.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Webbiquity

NOVEMBER 19, 2019

For the next few weeks, you can get some incredible deals on some of the best martech tools out there. Drive your business forward with the power of video. Small Business Accounting. Get the best small business invoicing and accounting solution. You ask yourself, “Am I getting the best price? ” You can!

Tools 241

Tools Amazon Paid Search Agency Small Business Marketing 241

Litmus

MARCH 28, 2019

A supreme example of empathetic email marketing: Bloom & Wild’s Mother’s Day opt-out campaign. For the British Flower delivery company Bloom & Wild Mother’s Day is a busy time, with plenty of email campaigns leading up to the day. How did this campaign perform?

Email Marketing 98

Email Marketing Opt-out Planning Work Management 98

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. This will vary depending on businesses but, you should start at a high level before diving deeper.

Email Marketing 100

Email Marketing Click Rate Open Rate CTR 100