Hubspot

FEBRUARY 9, 2021

When it comes to starting a business, securing capital is often one of the greatest challenges for Black entrepreneurs. And once your business is open, unexpected disasters like a pandemic can wreak havoc on even the most established business’ bottom line. Funding Resources for Black-Owned Businesses.

Resources 94

Resources Paid Search Agency Advertising Agencies Business 94

Webbiquity

JUNE 23, 2016

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. This was the eighth post in the Best Online Business Tools series. #1: 4) Clarity.

Education 150

Education Tools Best Practices Business 150

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Heinz Marketing

MAY 26, 2021

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. Many organizations (including ours) offer their employees access to LinkedIn Learning for continued education. By Michelle Voznyuk , Marketing Consultant at Heinz Marketing.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. And yet, social media’s impact reaches every corner of your business.

Social Media 117

Social Media Training Course Resources 117

ClearVoice

JUNE 19, 2020

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Therapy for Black Girls , or TFBG, is making remarkable strides in providing mental health resources for black women everywhere.

Resources 111

Resources Communities Guidelines Press 111

ClearVoice

JANUARY 13, 2022

In the midst of an ongoing pandemic, many freelance business owners and small businesses continue to feel the effects of and strain of trying to keep their businesses afloat. Within a recent report compiled by McKinsey & Company , many minority businesses experience limited access to credit.

Resources 52

Resources Business Allocation Paid Search Agency 52

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses. ” Cornwell was reflecting on the role of customer education in the overall customer experience.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Tony Zambito

JANUARY 26, 2022

Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. To business leaders, it creates an air of unpredictability. How then do business leaders guard against preconceived notions that can send them in the wrong strategic direction?

Buyer Personas 221

Buyer Personas Business Startups Validation 221

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Do these challenges resonate with you?

Business 161

Business Customer Satisfaction Acquisitions Forrester 161

Marketing Insider Group

NOVEMBER 10, 2020

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Self-guided training resources eliminate this problem by allowing you to consume content, take tests, and earn certifications at your own pace during moments you feel ready to learn.

Conference 230

Conference Resources Peer-to-peer Paid Search Agency 230

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Look at their age, gender, culture, marital status, income, language, professions, and educational levels. As Neil Patel points out, expanding your business “almost always requires a larger team.”

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Don’t be Afraid to Talk about Your Services.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81 19 Dr. .*

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Zoominfo

OCTOBER 5, 2021

Many high-profile businesses have taken big leaps in their focus on climate change, workplace diversity, employee benefits, and more. These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Yet the company did more than just install solar panels.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Hubspot

APRIL 21, 2020

It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. doesn't seem to ring true.

Education 99

Education Sales Qualified Leads Content Inbound Marketing 99

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. To create the content, she referenced her own experience growing her blog, Root + Revel, which she turned into a six-figure business in three years.

Education 92

Education Ad Building Top of Funnel Class 92

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

Resources 90

Resources Resource Management Work Management Budget Programs 90

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. There are plenty of online resources, including Google’s own tutorials , that can be your compass in this new territory.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic. It’s nothing that digitally mature businesses didn’t already know.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Salesforce Marketing Cloud

MAY 30, 2023

The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). The book “ Gap Selling ” by Keenan is a great complementary resource, outlining how to address the real problems the buyer is experiencing.

Education 52

Education Training Communities Cold Calling 52

Go Beyond SEO

APRIL 25, 2024

In today’s digital age, having a strong online presence is essential for the success of any business. So how exactly does local SEO benefit your pest control business? Furthermore, local SEO allows you to target customers who are geographically close to your business.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Marketing Insider Group

JULY 14, 2020

There’s no denying that the recent pandemic has affected many businesses, big and small. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future. Highlight relevant products.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

Education 65

Education Communities Work Management Tools 65

BOP Design

JUNE 7, 2022

B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. Build Helpful Content Designed to Educate. Lean on B2B Marketing to Grow Your Business.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. Sound easy?

Allocation 82

Allocation Resources Work Management Paid Search Agency 82