Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? Check out all the ways a blog can help your business grow. If you want to grow your business, you should be blogging. If you want to grow your business, you should be blogging. How Can My Business Benefit from Blogging? Quick Takeaways.

Paid Content 298

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 298

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. Here’s where user-generated videos come in. But users don’t. This includes video. Why is that?

User-Generated Content 113

User-Generated Content Video Marketing Peer-to-peer Generation 113

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. This guide will explain how to use Twitter for business and provide tips on improving your brand personality and connecting with your audience on a more personal level.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

Marketing Insider Group

MAY 16, 2023

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? When you have a dense arsenal of ungated web content, machines will know you and recommend you to their users.

SEO 236

SEO Lead Ranking Content PR 236

Webbiquity

JANUARY 16, 2024

With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention. For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

EveryoneSocial

NOVEMBER 24, 2020

If you are in marketing or sales, it should be no surprise to you that user-generated content or “UGC” is a powerful form of content your organization must utilize. The Value of User-Generated Content Top User-Generated Content Statistics Building Your User-Generated Content Strategy.

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. It’s relevant, accurate, and compelling, and it educates readers. internet users blocked ads. In 2020, 26.4%

Advertising Agencies 328

Advertising Agencies Advertisements Advertising Paid Search Agency 328

Only B2B

JUNE 18, 2021

Businesses use sundry marketing techniques to reach a wider audience and make more sales. So, here we will be sharing the valuable Email Marketing stats for every business to consider. What Is Email Marketing and Why Businesses Find This Marketing Technique Reliable? billion Email Users And Is Expected To Hit 4.48

Statistics 127

Statistics Email Marketing Planning Stats 127

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

Social Media 307

Social Media Advertisements Advertising Spyware 307

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. This also makes promoting new posts easier.

Social Media 167

Social Media Promotion Media Clickthrough 167

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Stevens & Tate

FEBRUARY 15, 2022

It presented the perfect way for businesses to regularly publish new content to attract and build a large audience. How A Business Might Use A Blog. Generate Organic Traffic From Google. One of the main advantages of blogging is that it can help you generate organic traffic from Google. Educate Your Audience.

Online Marketing 99

Online Marketing Planning Lead Scoring Lead Ranking 99

Launch Marketing

SEPTEMBER 19, 2018

However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. What is User-Generated Content?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Top Rank Marketing

MARCH 25, 2024

Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers. In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced.

Top of Funnel 135

Top of Funnel SEO Long Tail Marketing B2B 135

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Imagine the profit you can generate by combining these two different segments of businesses. Salesforce (#CNX23) Salesforce is a prominent name in the technology and B2B SaaS business world.

Case Study 88

Case Study Case Studies Work Management Studies 88

ClearVoice

APRIL 7, 2022

creating a website from scratch, as a business owner, you do everything you can to help your business succeed. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. Benefits of adding a blog to your business website.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. The pilot started with 40 users in the global demand content team and has since expanded to 205 users and potentially 765 total users across global marketing.

Marketing AI 135

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 135

Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Discover the latest trends in workflow automation Stay up-to-date The case for business process automation Why automate manual processes, business processes, and even data entries?

Automation 69

Automation Work Management Marketing Management Process 69

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? B2B businesses need to foster a strong spirit of community to serve their clients and customers better. A brand community is more than just a powerful business tool. What is a Brand Community?

Communities 123

Communities Ad Building Brand Identity Branding 123

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. Magic Studio includes generative AI technologies like DALL-E and Imagen for generating images.

Marketing AI 118

Marketing AI Tools Enterprise Management B2B 118

Contently

FEBRUARY 17, 2023

Right now, everyone’s talking about generative AI and how it’s transforming content and design. This is good news for businesses and their marketing teams. AR made strides into brick-and-mortar businesses during the pandemic lockdown. But there’s more on the tech horizon than AI. Trying before buying.

Marketing AI 190

Marketing AI Paid Search Agency Buzz Marketing & Strategy 190

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose.

Business 65

Business Social Media Youtube Facebook 65

The Lead Agency

OCTOBER 18, 2020

billion users worldwide in 2020, and a predicted 4.41 billion users by 2025, B2B marketers are harnessing the platform to reach desired target audiences to promote their products and/or services through a diversified calendar of content. Why would a customer choose your business over your competitors?

Social Media 118

Social Media Media B2B Business 118

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

The Lead Agency

APRIL 29, 2019

Whether providing higher education, coaching, or upper education it is now crucial that organisations maximise their marketing efforts to build a strong favourable reputation. Typically, a large proportion of the education sector’s target market are members of a digitally orientated demographic.

Education 48

Education Peer-to-peer Advertising Agencies Paid Search Agency 48

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Contently

FEBRUARY 28, 2023

Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Marketing: Promote and market your podcast to the right audience.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Is your website a static brochure or a dynamic tool that educates, engages, and drives action? Overall Design: Create an intuitive and efficient user experience for everyone.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Optinmonster

MARCH 11, 2024

This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Levels: Levels indicate a user’s progression and are often tied to increasing rewards or status.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

SmartBug Media

JULY 2, 2019

User retention is key to the livelihood of any company. Measuring your Net Promoter Score (NPS ) is a good benchmark to understand your customers’ satisfaction with your service. How Is Net Promoter Score Calculated? Consider engaging your promoters to generate more positive reviews for your service.

Promotion 63

Promotion Customer Satisfaction Advertising Benchmark Loyalty 63

BenchmarkONE

FEBRUARY 10, 2022

But just because it’s popular doesn’t mean that it’s a great fit for all businesses. If you’re running a small business, you know how important it is to allocate your marketing dollars as wisely as possible. TikTok is a video-sharing app that allows users to post content ranging from 15 seconds to three minutes. What is TikTok?

Small Business Marketing 65

Small Business Marketing Allocation Business Opt-out 65