Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. Here’s where user-generated videos come in. But users don’t. This includes video. Why is that?

User-Generated Content 112

User-Generated Content Video Marketing Peer-to-peer Generation 112

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. But how powerful is it really , you ask?

Statistics 306

Statistics Video Marketing High Quality Lead Stats 306

Navigate the Channel

MAY 31, 2024

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose.

Business 65

Business Social Media Youtube Facebook 65

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? Check out all the ways a blog can help your business grow. If you want to grow your business, you should be blogging. If you want to grow your business, you should be blogging. How Can My Business Benefit from Blogging? Quick Takeaways.

Paid Content 293

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 293

EveryoneSocial

NOVEMBER 24, 2020

If you are in marketing or sales, it should be no surprise to you that user-generated content or “UGC” is a powerful form of content your organization must utilize. The Value of User-Generated Content Top User-Generated Content Statistics Building Your User-Generated Content Strategy.

User-Generated Content 62

User-Generated Content Paid Content Statistics Generation 62

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 218

Marketing Strategy Marketing & Strategy Work Management Product 218

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. Setting up LinkedIn Pages for schools. Know your audience.

Education 99

Education Linkedin Practices Best Practices 99

Brightedge

MAY 15, 2020

COVID-19 has taken over the lives of most of the world and while families work to develop some type of normalcy, so do businesses and organizations. One of the greatest shifts in both off and online behavior can be seen in education. User behavior is shifting towards digital experiences from prospective universities.

Education 69

Education SEO Class User-Generated Content 69

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 112

Marketing AI Lead Ranking Work Management Lead Scoring 112

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. This guide will explain how to use Twitter for business and provide tips on improving your brand personality and connecting with your audience on a more personal level.

Twitter 85

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 85

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

Linkedin 108

Linkedin Effectiveness Ideal Customer Profiles Business 108

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

BOP Design

JUNE 7, 2022

B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. Build Helpful Content Designed to Educate. Lean on B2B Marketing to Grow Your Business.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Marketing Insider Group

MAY 16, 2023

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? When you have a dense arsenal of ungated web content, machines will know you and recommend you to their users.

SEO 230

SEO Lead Ranking Content PR 230

Launch Marketing

SEPTEMBER 19, 2018

However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. What is User-Generated Content?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Webbiquity

JANUARY 16, 2024

With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention. For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Optinmonster

MARCH 4, 2021

Are you obsessed with getting the highest conversion rates possible, so you can grow your list faster, drive more profits, and grow your business? If you are, then you’re in good company because the OptinMonster team is constantly striving to help small businesses do just that. WooCommerce Product Education Upgrades.

Template 59

Template Education Conversion Rules 59

Martech

APRIL 26, 2024

Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. Interactive storytelling: Viewers choose aspects of a story to explore, with AI generating content in real time. AI-assisted animation: It could generate in-between frames or suggest new character animations.

Marketing AI 102

Marketing AI Storytelling Content Budget Programs 102

Optinmonster

OCTOBER 17, 2023

We’ll also share how your business can use qualitative data to better appeal to your customers. Qualitative research is used across many fields and industries, including sales, marketing, health care, education, and social sciences. Quantitative research generates specific numerical data.

Research 99

Research Case Studies Case Study Skype 99

Only B2B

JUNE 18, 2021

Businesses use sundry marketing techniques to reach a wider audience and make more sales. So, here we will be sharing the valuable Email Marketing stats for every business to consider. What Is Email Marketing and Why Businesses Find This Marketing Technique Reliable? billion Email Users And Is Expected To Hit 4.48

Statistics 127

Statistics Email Marketing Planning Stats 127

ClearVoice

APRIL 7, 2022

creating a website from scratch, as a business owner, you do everything you can to help your business succeed. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. Benefits of adding a blog to your business website.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Stevens & Tate

FEBRUARY 15, 2022

It presented the perfect way for businesses to regularly publish new content to attract and build a large audience. How A Business Might Use A Blog. Generate Organic Traffic From Google. One of the main advantages of blogging is that it can help you generate organic traffic from Google. Educate Your Audience.

Online Marketing 99

Online Marketing Planning Lead Scoring Lead Ranking 99

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Some brands succeed but there are some that struggle to make their presence.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

The Lead Agency

APRIL 29, 2019

Whether providing higher education, coaching, or upper education it is now crucial that organisations maximise their marketing efforts to build a strong favourable reputation. Typically, a large proportion of the education sector’s target market are members of a digitally orientated demographic.

Education 48

Education Peer-to-peer Advertising Agencies Paid Search Agency 48

Go Beyond SEO

APRIL 16, 2024

In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A visually appealing website builds trust and credibility among your audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Discover the latest trends in workflow automation Stay up-to-date The case for business process automation Why automate manual processes, business processes, and even data entries?

Automation 69

Automation Work Management Marketing Management Process 69

Martech

APRIL 18, 2024

What does your business need to do with AI? Target users. For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” Meta LLaMA Capabilities : Advanced natural language understanding and generation.

Marketing AI 129

Marketing AI Paid Search Agency Generation Enterprise Management 129

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Account-based marketing is often used to cross-sell within an organization, broadening the user base. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps.

Lead Scoring 89

Lead Scoring Lead Ranking Paid Search Agency Work Management 89

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? B2B businesses need to foster a strong spirit of community to serve their clients and customers better. A brand community is more than just a powerful business tool. What is a Brand Community?

Communities 121

Communities Ad Building Brand Identity Branding 121

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Scoop.it

AUGUST 16, 2022

Email remains the most effective channel to boost business profitability and enhance the brand reputation. These facts do not imply that it works as a magic wand for your business. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. Avoid any salesy language.

Curation 86

Curation Newsletter Business User-Generated Content 86

Navigate the Channel

JUNE 6, 2024

If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. It should reflect the experience your clients will have when they do business with you. Interactivity is also a lead draw.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose.

Business 65

Business Social Media Youtube Facebook 65