Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Question 1: What are Consulting Buyers’ Top Business Challenges? More often than not, they are wrong. in 2020 to 34.9%

Consulting 153

Consulting Research Peer-to-peer Case Studies 153

B2B Digital Marketer

JUNE 6, 2024

The conversation also highlights the importance of setting clear OKRs (Objectives and Key Results) that align marketing objectives with overall business goals, ensuring accountability and strategic alignment. Ways to align marketing strategies with business objectives. The importance of viewing marketing as a multi-faceted investment.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Litmus

JULY 28, 2022

Karelle Gordon – Marketing Director, Education, Fortune Media. This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros.

Peer-to-peer 82

Peer-to-peer Thought Leadership Co-Registration Creativity 82

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. Attendees can participate in educational sessions, hands-on workshops, and networking events. To sign up for the RSA Conference, visit their official website and register for the event.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

PathFactory

MAY 24, 2024

I always feel so energized by seeing customers, former colleagues and coworkers and having so many intelligent and thought-provoking conversations with industry peers. After being in Austin this month for my ninth consecutive Forrester B2B Summit, I have to say that this is still my favorite B2B industry event.

Forrester 52

Forrester Marketing AI Marketing Analytics Tools Process 52

KoMarketing Associates

JULY 27, 2017

Fifty-seven percent want content to provide specifics on products/services, and 43 percent prefer it to be more educational than promotional. This was only surpassed by one-to-one peer recommendations (80 percent). Nearly 21 percent said they read business books, and 18 percent stated that they use interactive data visualization tools.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Oktopost

OCTOBER 26, 2023

In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. This strategy allows for a more personalized approach, fostering stronger client connections and increasing the likelihood of securing new business.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. With a passion for nurturing leadership talent, I serve as a beacon of inspiration and guidance for aspiring leaders.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Hinge Marketing

MARCH 14, 2023

One of the best ways to achieve business growth is to learn from the strategies and tactics of the industry’s most successful firms. In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Unpredictability in the marketplace, followed closely by a shortage of top talent.

Consulting 69

Consulting Peer-to-peer Marketing Budget Digital Transformation 69

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Heinz Marketing

APRIL 14, 2022

We were talking more than listening and throwing more money at the problem to “drive” awareness and leads which would hopefully lead to business, eventually. Sales forces must be educated as problem consultants and relate to what the customers’ pain points and real needs are. In the digital age, this approach no longer works.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Thought Leadership 111

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Unleash 2020.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. Too much time passes. .

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Rev

SEPTEMBER 20, 2023

Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Marketing Insider Group

JULY 14, 2020

That’s what many businesses are asking. Marketing Isn’t What We Thought It Was. This accessibility has been life-, culture-, and business-changing. What does marketing even mean right now? The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Quick Takeaways.

Paid Content 279

Paid Content Ad Frequency Paid Search Agency Marketing Budget 279

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. You’ll find both technical and business-focused conversations. But don’t take my word for it. Click To Tweet.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Conversica

JUNE 5, 2020

At Conversica, we encourage our employees to openly voice their thoughts through an anonymous platform. At Conversica, we encourage our employees to openly voice their thoughts through an anonymous platform. I can’t stop hearing the words, “I can’t breathe.” A Catalyst for Change, Real Change. IT’S TIME TO STOP. STOP DISCRIMINATION.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Marketing Insider Group

FEBRUARY 22, 2023

Companies that provide customer value through content mapped to each stage, are able to show better business outcomes. Understanding the needs of your customers is a vital element in the definition of content marketing. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.

Top of Funnel 254

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 254

Trade Press Services

NOVEMBER 26, 2023

From JetBlue’s campaign designed to educate children ages 7-10 about a variety of aviation topics to LUSH cosmetics’ behind-the-scenes “How It’s Made” video series that showcases the brand’s natural ingredients and handmade processes, empathetic marketing begins and ends with the customer. What Is Empathetic Marketing?

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. Start Using Video.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

xiQ

APRIL 29, 2020

One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. What is Trojan Horse Content Marketing? i2c’s Objectives.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. Consistent Content Production Blogging empowers your business to consistently produce fresh and relevant content. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Hinge Marketing

MARCH 11, 2021

Most marketers and business professionals think of research as a tool to make better business decisions. However, more and more folks are realizing that they can leverage research as an investment for an outward function: teaching target audiences about industry and peer behaviors, priorities, trends, and perceptions.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Tomorrow People

NOVEMBER 12, 2018

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. Verint decided to invest in annual customer conferences and an advocacy programme, whereby customers share successes with their peers and create a trusted community.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Salesforce Marketing Cloud

OCTOBER 14, 2021

Trailhead Trail: Transform Your Business with Sales Operations. The company’s sales leaders noticed that I had been involved in a cross-team project using Salesforce to find opportunities for revenue growth in the Asia-Pacific, and they thought I could do the same in the U.S. HIT THE TRAILS. “I A willingness to learn.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. In an era of increased accountability, consumers want proof that businesses actually care about key issues and they don’t take kindly to lip service.

Social Media 110

Social Media Media Work Management Paid Search Agency 110

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

NOVEMBER 18, 2020

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. It’s the foundation, after all.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Content Standard

OCTOBER 8, 2020

According to Edelman’s brand trust study , a majority of customers say they trust the credibility of industry experts and peers far above those of brand CEOs, celebrities, and influencers. Price and trust. When you boil it down, these are the two levers brands have for winning over customers. But which lever do you pull? …etc.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Who were the winners of each of the 10 categories?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Onalytica B2B

SEPTEMBER 12, 2017

With such a large pool to choose from, how do you whittle down those that are worth your resource, time and energy in pursuing as influencers for your business? It is likely that you already have some grip on the target audience for your business, whether that be a consumer or business audience. In-flu-who?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Buffer

MARCH 30, 2022

Contrary to their name, small businesses provide big dividends to the U.S. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses. Another promising statistic?

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Outreach

DECEMBER 19, 2017

The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. At the same time, they've been building a network through peer-to-peer interaction and sharing best practices. Expert Insights.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71