TrustRadius Marketing

APRIL 6, 2022

This web of tasks and research can overwhelm small businesses and startups. If you want to transform your platform and workflow all at once, you might consider digital experience software. What Is Digital Experience Software? Most DXM tools are found in suites or digital experience platforms ( DXP ).

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Martech

OCTOBER 24, 2022

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. We help our customers make critical business decisions every day. ” Dig deeper: Sitecore adds new products to its composable DXP.

Digital Transformation 120

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 120

Martech

MARCH 27, 2023

Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable. Not every business needs all of these services from their commerce provider of choice — or not all of them at the same time. SAP is also flagging these announcements as reaffirming its commitment to the digital commerce and CX categories.

Digital Experience Platform 108

Digital Experience Platform Lock-In eCommerce Verticals 108

Martech

FEBRUARY 1, 2023

Business needs and consequences Failing to meet expectations can have significant business consequences. Businesses recognize the importance of customer experience to their overall organizational health. Subscribe Processing. The post Does your company need a conversion optimization platform? Get MarTech!

CMS Development 93

CMS Development Digital Experience Platform Paid Search Agency Optimization 93

Martech

DECEMBER 1, 2023

Dig deeper: Acquia acquires tech platform to expand DXP capabilities Consulting services with accreditation include Accenture, Infosys, Merkle, Publicis Sapient and PwC. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing Management 86

Marketing Management Digital Experience Platform Advertising Agencies Zoominfo 86

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Processing.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. “As Low-code customer experience processes.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

ClickZ

SEPTEMBER 8, 2020

30-second summary : COVID-19 has drastically affected businesses that traditionally rely on physical interaction to drive revenue. There is more of a focus than ever on driving conversions, interactions and revenue through digital. Ensuring agile innovation and always-on experience delivery.

CMS Development 82

CMS Development Enterprise Management Digital Experience Platform Work Management 82

Martech

JANUARY 2, 2024

Let’s begin with customer data platforms. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers. Access to the source code means businesses deploying an open-source CDP can modify it to suit their specific requirements. Active Community.

Work Management 72

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 72

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. For many businesses, e-commerce capabilities became essential to their digital operations. What DXPs do.

Digital Experience Platform 94

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94

chiefmartech

AUGUST 29, 2022

You could easily build custom business logic and bespoke customer experiences on top of commercially-available platforms, enabling digital differentiation — but without requiring you to reinvent the wheel, the cart, or the harness for the horses. Blending services into a software business was kinda seen as cheating.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 96

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 96

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. Planable , a social media content planning platform, shares its report on content marketing processes with this beautiful landing page. On the customer side, 71% of B2B buyers use white papers to inform their purchases. Human Made.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

Personalization 121

Personalization Practices Allocation Enterprise Management 121

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia.

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Martech

OCTOBER 12, 2023

Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. Business email address Subscribe Processing. It embeds both native and external AI capabilities into the entire marketing lifecycle. Get MarTech! In your inbox.

Multivariate analysis 116

Multivariate analysis Forecasting API Paid Search Agency 116

Martech

OCTOBER 4, 2021

The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. “So At the moment there are hundreds of platforms in that category. Read more here. Read more here.

Acquisitions 97

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 97

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. There is nothing new to it.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

DECEMBER 18, 2023

Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

eCommerce 103

eCommerce Marketing AI Best Practices Consulting 103

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He also advocates for the impact of powerful storytelling on business bottom lines. Business email address Subscribe Processing. LinkedIn: Zach Wenthe (2.6

Enterprise Management 95

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 95

Martech

SEPTEMBER 19, 2023

Business email address Subscribe Processing. As a result, this higher level of personalization in more places along the customer journey will allow organizations to create more sophisticated ROI use cases. Dig deeper: Movable Ink’s Da Vinci thinks outside the campaign box Get MarTech! In your inbox.

Activities 123

Activities Advertising Channels Personalization Marketing AI 123

Martech

JULY 20, 2023

Yext ’s added AI Generated Review Response to its digital experience platform. The new site includes a homepage and all inner pages with text, images, and any business solution including stores, bookings, restaurants, events and more. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 95

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 95

Martech

JUNE 29, 2023

Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. Get MarTech!

Touchpoints 102

Touchpoints Dwell SMS Cross-Selling 102

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers. The user experience can be managed from the back end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

MAY 2, 2023

Generative AI will extend the no-code revolution beyond marketing ops and power users to any marketing or business user. Business email address Subscribe Processing. Why we care. Everyone who knows marketing technology knows the marketing technology landscape. It’s an evolving but iconic image. Get MarTech! In your inbox.

Marketing AI 117

Marketing AI User-Generated Content Hubspot Digital Experience Platform 117

Martech

DECEMBER 23, 2022

It’s a SaaS-based platform for headless content delivery. It’s end-to-end digital experience software. It’s a composable digital experience platform. Bigger is not always better, especially when it comes to your digital ecosystem. Processing. Confusion instead of synergy.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Industry CMS 112

Martech

NOVEMBER 16, 2023

Business email address Subscribe Processing. While it’s no problem to find a huge number of tech companies with major, well-funded philanthropic efforts, it’s difficult to think of one that has made it a core brand value. Get MarTech! In your inbox.

Differentiation 108

Differentiation Brand Identity Branding CMO 108

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Martech

FEBRUARY 25, 2022

It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems. What are the processes we follow internally to vet assets and prepare them for distribution to marketing outlets? Who will use the platform? How will we define success?

Digital Asset Management 109

Digital Asset Management Enterprise Management Work Management Marketing Management 109

Martech

AUGUST 24, 2023

“Advertisers get 100% share of voice to reach riders in relevant and contextual ways as they head out to eat, shop, and run errands with ads that are dynamically rendered to form-fit the app,” said Zach Greenberger, chief business officer for Lyft. Business email address Subscribe Processing. 30 per transaction. Get MarTech!

Paid Search Agency 93

Paid Search Agency Advertising Agencies Ads Enterprise Management 93

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. The Challenge: Since most of the SaaS-based software firm’s deals are executed in collaboration with a partner, its extensive partner network is integral to building the business.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. They are not siloed, they are cross-functional. Why we care.

Work Management 109

Work Management CMS Development Marketing Management Ad brokers 109

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. ” The international nature of the business means privacy regulation is a minefield. Processing.

CMS Development 78

CMS Development Industry CMS Marketing & Strategy Multi-Channel 78

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Over the past 5, 6, 7 years — or whatever the timeframe is — the buying process has changed pretty fundamentally.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. At Bluecore we found it moved the needle for our business in ways that are tangible and not tangible.”

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144