Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B).

Personalization 118

Personalization Practices Allocation Enterprise Management 118

Martech

DECEMBER 18, 2023

Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

eCommerce 99

eCommerce Marketing AI Best Practices Consulting 99

Martech

AUGUST 24, 2023

Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. Businesses partnering with Rokt’s closed marketplace have captured incremental profitability of over $.30 Business email address Subscribe Processing.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ads Enterprise Management 91

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

ClickZ

NOVEMBER 26, 2019

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

Digital Experience Platform 95

Digital Experience Platform Marketing Automation Services Digital Asset Management Work Management 95

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. There is nothing new to it.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

TrustRadius Marketing

OCTOBER 27, 2022

Effective customer engagement is essential for any business. To learn more about the importance of customer engagement for your enterprise, check out our definitional piece: What are Customer Engagement Platforms? For a small business, features like apps, loyalty programs, contact centers, or live chat may be the icing on the cake.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

JUNE 26, 2023

To do that, it’s important to evaluate how customers interact with your brand and where digital channels fit in the buying cycle. That will let you find the gaps in experience and determine the best martech tools and internal architecture to deal with them. Dig deeper: What is a digital experience platform or DXP?

Digital Experience Platform 99

Digital Experience Platform Work Management Marketing Management Touchpoints 99

Top Rank Marketing

JULY 19, 2023

Writing AI Tools Jasper.ai @heyjasperai Jasper.ai — which bills itself as a top AI content platform for business, offers an array of social media content generation features from image creation to written content. Writer @Get_Writer Enterprise generative AI purpose-built for business teams.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Experience Cloud is Salesforce’s digital experience platform that can quickly build websites, portals, mobile apps, and other digital touchpoints to engage with customers — and digitize business processes at lightning speed. What are Experience Cloud digital experiences?

Industry CMS 98

Industry CMS CMS Development Tools Marketing Management 98

Martech Advisor

OCTOBER 15, 2019

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. Popular customer data management technology platforms and software. 4 reasons why marketers need to prioritize CDM.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

ClickZ

JULY 31, 2019

We believe the path to an optimal marketing organization requires developing agility in processes, systems, and technology. They identified that that marketing needed a system of record to manage the entire campaign process, not just the deployment or measurement of assets. Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convert

MARCH 21, 2023

The first type makes you manually set up the heatmap data collection process on each page before it starts gathering the mouse clicks, hovers, and other data. Data Privacy You want to maintain respect for privacy, especially when studying user behavior across your marketing touchpoints. Great for small and mid-sized businesses.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

OCTOBER 27, 2021

It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. A/B testing is the process of taking one ‘event’ that your audience experiences, measuring its performance, then testing a variation of that experience to see which performs best.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Martech Advisor

JANUARY 21, 2020

What Is the Difference Between a CMS and a DXP? What Is the Difference Between a CMS and a DXP? Digital experience platforms are the latest buzz in the martech space. Digital experience platforms (DXPs) enable organizations to deliver personalized experiences to their audiences across different touchpoints.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. Best Software for Mid-Sized Business. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List for enterprise business Best Software List for mid-sized business. Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List for mid-sized buSINESS Best Software List for small business. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Best Software for Enterprise Business. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92