Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Industry CMS 100

ClickZ

SEPTEMBER 8, 2020

30-second summary : COVID-19 has drastically affected businesses that traditionally rely on physical interaction to drive revenue. There is more of a focus than ever on driving conversions, interactions and revenue through digital. Content management requirements are evolving.

CMS Development 82

CMS Development Enterprise Management Digital Experience Platform Work Management 82

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 113

Personalization Practices Allocation Enterprise Management 113

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. For many businesses, e-commerce capabilities became essential to their digital operations.

Digital Experience Platform 87

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 87

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Ads Enterprise Management 86

Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 87

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 87

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 118

Enterprise Management Digital Asset Management Optimization CMS Development 118

SpotMe Blog

JULY 25, 2021

Fortunately, event planners have many innovative options today when choosing virtual event software that packs a punch. Marketing and sales events. You can leave the content up as long as you like, so busy attendees can access it at any point — and can even come back to it in the future for reference or for other marketing purposes.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. More than just marketing?

Enterprise Management 101

Enterprise Management Digital Asset Management CMS Development Optimization 101

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. The best news CMS provides a user-friendly interface and editorial tools to speed up work processes.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Martech

OCTOBER 12, 2023

Digital experience platform Optimizely has rebranded its main offering as “Optimizely One,” seeking to offer the flexibility of composability as well as the simplicity of a single workflow. Composability offers the possibility of integrating solutions from third-party vendors into the platform.

Digital Asset Management 99

Digital Asset Management Enterprise Management Marketing Management Optimization 99

Top Rank Marketing

JULY 19, 2023

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Martech

DECEMBER 22, 2021

There’s a sense of tectonic shift in the marketing technology space right now. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Will CDPs take over the activate-and-execute role of marketing automation? They’re moving.

Enterprise Management 106

Enterprise Management Marketing Automation Services Work Management Marketing Management 106

Martech Advisor

OCTOBER 15, 2019

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. What is Customer Data Management? 4 reasons why marketers need to prioritize CDM. 4 reasons why marketers need to prioritize CDM.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. However, you can circumvent the first challenge by reaching out to an eye tracking service provider. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can even take these principles and apply them to your content marketing.) A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Martech

MAY 27, 2022

The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.”

Digital Asset Management 102

Digital Asset Management Enterprise Management Marketing Management Content 102

Martech Advisor

JANUARY 21, 2020

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. What Is a Content Management System (CMS)? What Is the Difference Between a CMS and a DXP? 7 Key Functions of a Content Management System.

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. LEARN MORE. Webexpenses.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52