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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. If you’re a smaller business, weigh the pros and cons of engaging among leadership before taking any action.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

. That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster. Copyright Law As A Business.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

By being mindful of these pitfalls, organizations can harness the benefits of generative AI while ensuring responsible and effective implementation. Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. This would ultimately strengthen your SEO profile.

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

From unrelenting sales pitches filling up email inboxes to random weekly LinkedIn connection requests, the average professional is constantly bombarded with content they have no interest in. Legal cases are exploring the strange new world of copyright protection for content that involves AI, and where such hybrid work crosses a line.

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Whatever Happened To The Business Case

Marketing Insider Group

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. And this makes me want to scream: whatever happened to the business case? Building a business case is hard because it starts by questioning the conventional wisdom.

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