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Q&A with Alicia Arnold: The MarTech Conference

Martech

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Can you give an example of something that indicates your organization is actually becoming more customer-centric?

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Q&A with Justin Sharaf: The MarTech Conference

Martech

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. A: This is really dependent on whether legitimate use-cases have been discussed, whether business needs exist, and whether the leadership team has developed an AI strategy.

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3 tips to improve your conference presentations

Martech

Then, ditch anything superfluous and laser focus on teaching those two or three things by showing examples and describing the steps to achieve them. Here’s an example from Brianna Miller, director of marketing and demand generation at Protenus. Business email address Subscribe Processing. In your inbox.

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Q&A with David Iscove: The MarTech Conference

Martech

At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: “Always on, always listening.” Register (free) for The MarTech Conference here His session will go live at 2.25pm ET on Tuesday, March 19. Business email address Subscribe Processing.

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AI in marketing: Examples to help your team today

Martech

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Get MarTech! In your inbox.

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6 Reasons Why You Should Attend a Conference

Stevens & Tate

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. Unfortunately, many business owners don’t take the time to attend any of them. Find New Prospects.

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It’s time to unleash your CX activists: The MarTech Conference day two keynote

Martech

.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken from more than two decades of experience digital strategy, CX and transformative leadership, and it’s the message he delivered on the second morning of The MarTech Conference. The better the experience, the better the business outcome.