Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. This represents a 4% increase since 2012. •

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Have metrics in place to measure results. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 29, 2011

Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. In fact, the company name is in almost comically small type at the top of the home page. Two impressive B2B social media efforts by two companies addressing very different audiences.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

AUGUST 26, 2011

Financial services firms – and insurance companies in general – are often seen as boring, but what these companies are doing within the confines of a heavily regulated business is anything but that. I actually think insurance is a fascinating business. Farmers Insurance for example, hasn’t accumulated 2.3

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. I had a chance to attend the recent Web 2.0 and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. And they’re busy. Here are a few ways B2B companies can leverage LinkedIn for prospecting and promotion: Ask and Answer.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 16, 2012

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. Speak in terms that make business sense. ” Google Translate couldn’t figure it out, so the product manager put the question on the network.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. Analytics is the business reengineering of the mid-90s.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’”

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 9, 2011

The Next Big Thing This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The series is underwritten by IBM Midsize Business , but the content is entirely my own. The employee-focused social network is changing the way the business operates. million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Improve forecasting effectiveness.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 8, 2011

“Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. How do you think the recruiting business will be changed by this?

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JANUARY 17, 2012

Day Two of Lotusphere kicked off with a celebration of business transformation enabled by collaboration technology. Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

SEPTEMBER 6, 2011

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. The company isn’t very transparent about how it calculates the score , and with good reason. A Million and One Improvements.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? Google also does a great job.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. They do assume that a company has a rich set of historical data to work with, which is often not the case. any company, regardless of the financial impact. My biggest concern is that these ideas are overly simplistic.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

AUGUST 9, 2012

The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. Many create filtered tweet streams of the companies, government agencies and celebrities they cover. You should do the same for your own company and brands. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

DECEMBER 16, 2010

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. Think of how that changes his business. Companies that don’t provide significant value will struggle to survive. Corporations will divest non-strategic businesses because slimmer profit margins won’t support them.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The series is underwritten by IBM Midsize Business , but the content is entirely my own.

Enterprise Management 50

Enterprise Management Training Work Management Education 50

Paul Gillin

MARCH 9, 2012

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50