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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. B2B companies are fighting over limited spend,” wrote Sara Lebow. Sales growth is down for B2B products. Ad spending is up. The going is getting tough, so marketers are getting going.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

Sales contracts are vital to completing any business transaction. They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction.

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3 considerations before leaving your martech vendor

Martech

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place. However, your vendor could begin tailoring their solutions to a smaller market.

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations. To tailor off-the-shelf LLMs to your company’s needs, you’ll have to incorporate your own company data into the artificial intelligence (AI) model.

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

These contracts transform your informal conversations into official business partnerships with clear terms. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

Understand what business conditions might exist that would make certain contacts marketable — or not. Data, at its core, actually represents people , and those people may have wildly different expectations for how your company interacts with them. You might consider following this general process: Document what you know.

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What is a Franchise Disclosure Document (FDD) and Why Do You Need One?

Hubspot

Purchasing a franchise is an excellent way to become a business owner while buying into an established brand. You’ll receive business guidance, marketing assets, training, and much more. This is where a Franchise Disclosure Document (FDD) comes into play. What is a Franchise Disclosure Document used for? Let's jump in.