Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Just 10,600.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Hubspot

FEBRUARY 27, 2020

These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication. One of the immersions in Los Angeles was focused on public relations.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Biznology

APRIL 18, 2017

explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Twitter’s struggles haven’t abated, but what would it mean to PR if it went out of business? Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Buffer

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. A mistake I see many business owners make is outsourcing social media to an intern or junior hire to save money.

Social Media 85

Social Media Work Management Marketing Management Process 85

Biznology

JUNE 9, 2017

Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92% of consumers read online reviews to learn more about a business before making a purchase. Track customer communication and disgruntled clients in your CRM.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

JUNE 24, 2015

The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay afloat and hopefully prosper. Sometimes the payoff for business actions comes much later and often there is no real way to measure it. Yes, it can.

Word of Mouth 80

Word of Mouth Business Social Media Work Management 80

Oktopost

SEPTEMBER 24, 2019

Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large. It’s an absolutely vital thing to cultivate, but many businesses struggle to come up with a cohesive vision and strategy for managing their corporate reputation. A company’s reputation is based on many factors.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Biznology

JULY 26, 2016

Today’s discussion topics: Is the PR community going about influencer marketing all wrong? WordPress’s imminent update, and the woes of news publishers on Facebook. As Interim MD, she is responsible for the overall business results and sales activities in Canada. Is it earned or paid media? Micro-level marketing is a big deal.

PR 80

PR Web 2.0 Blogger Public Relations 80

Conversica

JULY 16, 2018

A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Business Wire.

PR 100

PR PageRank Brand Identity Branding 100

Biznology

JANUARY 17, 2017

I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Before working at Harvard, I worked in communications for the Boston YWCA and Tufts University Graduate School of Arts and Sciences. In this role I solely focus on social media for alumni relations.

Social Media 80

Social Media Media Curation Education 80

SmartBug Media

MARCH 19, 2020

Take the time to look at top businesses and influencers in your industry. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Do Your Research. Make It Social. Video Brewery.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. Voce Communications. Project Bionic. The High Road Agency.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Public relations.

Work Management 119

Work Management Marketing & Strategy Marketing Management Demographics 119

nDash

NOVEMBER 12, 2020

Below, you’ll find writers who have written about this industry for years and some of which are current attorneys. Ben Rand – Communication Expert for Law Firms . Marketing communications writer, strategist and leader who views the world through the eyes of a storyteller. Area of expertise: Business & corporate law .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Optimize company news for SEO benefit?

PR 100

PR Tools Tips Blogger 100

EveryoneSocial

DECEMBER 19, 2022

Establish you and your brand as the go-to source of industry information and trends. There’s plenty of data out there that illustrates the impact a thought leadership strategy has on business. Instead, they should focus on educating the industry and providing solutions through trusted insights and advice.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. How did you get your start in the industry? .

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Becoming a social business means change, which is never easy. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Sprout Social

JULY 30, 2019

Is it even important for your business? Specifics that you track will vary by industry, business and campaigns. For every goal, you need a related metric, which will help determine if your social strategy is hitting the mark or not. For example, your business goal may be to increase conversions.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Hinge Marketing

MARCH 3, 2016

Social media is a powerful tool for businesses. If used properly, your firm can harness that potential to address multiple challenges: Public relations. Facebook: 3–5 times/ week. Just showing up and creating a company profile on LinkedIn, Twitter, Facebook, or Google+ isn’t good enough. Recruiting.

Social Media 48

Social Media Service Media Ideal Customer Profiles 48

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

FEBRUARY 17, 2011

In the show we chat about: The importance of understanding your online community. Why understanding and finding your industries influencers is key to your blogging success. For audio and the complete transcript head click here: Connecting with your community and infleuncers online. Niche Communities Matter.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

FEBRUARY 1, 2010

5 Reasons Why 90% Of Social Media Efforts Fail by Community Marketing Blog. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Facebook Marketing. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook is a Personal CRM for Baby Boomers by iMediaConnection. Chris Aarons.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hinge Marketing

OCTOBER 14, 2013

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Convince & Convert

AUGUST 25, 2011

Speaking at conferences is part of my business. It’s not the bulk of my business, like it is for Scott Stratten , who is stellar at it. I’m doing a session on The NOW Revolution , a consolidated version of that as a burst session, and a special session on ExactTarget’s new Facebook page application.

Social Media 128

Social Media Media Blogger Co-Registration 128

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? And that means branching out beyond marcomms into other business divisions, bringing them into the discussion and aligning efforts.

PR 161

PR Social Media Paid Content Media 161

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. What used to be clear roles (i.e. Website And the list could go on a few more bullets. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Standard

MAY 7, 2015

These individuals have a thorough knowledge of your products, industry, and corporate culture, and they can quickly react to and analyze new developments, positioning your company and employees as thought leaders in the space. ” Strategy for Involvement. Want more stories like this one? Subscribe to the Content Standard Newsletter.

Ideal Customer Profiles 40

Ideal Customer Profiles Broadcasting Public Relations Paid Search Agency 40

Customer Experience Matrix

SEPTEMBER 3, 2009

And, in particular, are social media as important as industry gurus claim they are? Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Blogs are also apparently part of “community”, although this isn't stated explicitly.)

Spending 120

Spending Media Mobile Advertising Forrester 120

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. Collaborating with a branding agency is a must-have for any new business, product launch or business facelift.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71