Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. A key event is an event that you mark as important to your business. This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.)

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

DiscoverOrg

APRIL 20, 2017

SiriusDecisions, a global B2B research and advisory firm, has historically identified data management proficiency in the following ways: Impact : Measures revenue, marketshare, and profit. Account-based sales intelligence includes a lot more than email lists. Bigger impact on sales enablement. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Bluetext

APRIL 15, 2024

From aligning business units and leaders and driving expansion into new geographic and domain markets, to breaking down siloes, accelerating the transformation of vision into strategy, and strategic capture. CMOs often migrate to a CGO role. Aren’t all CXOs and business unit leaders operating with a growth mindset?

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In More shoppable ads will drive ecommerce sales Creative programming tie-ins and better buyer experiences will lead the way to more shoppable ads in 2024. Get MarTech!

eCommerce 117

eCommerce Enterprise Management Paid Search Agency Marketing Management 117

Martech

SEPTEMBER 27, 2021

For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. Management]. There isn’t much in the last 18 months that we could have seen ahead of time, from 2019 or earlier. Read more here.

Account Based Marketing 96

Account Based Marketing Advertising Agencies SMB Contingency Planning 96

Marketing Insider Group

JANUARY 16, 2020

Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. As I’ve said so many times before, you want to tie objectives from your content marketing efforts to the overall business goals. When business picks up?

Planning 301

Planning Conversion Top of Funnel Custom Publishing 301

Martech Advisor

DECEMBER 17, 2019

There’s a new trend manifesting across the business world: the “modern” Chief Marketing Officer doubling as Chief Change Agent. Today’s CMO/CCA is data-driven, predicts customer needs and delivers value-added, personalized experiences. Like many elements of the tech industry, the CMO role is changing rapidly.

Marketing AI 73

Marketing AI Account Based Marketing Enterprise Management Work Management 73

Strategic-IC

FEBRUARY 18, 2022

These organizations typically employed large Sales teams that targeted similarly large corporations. It was very much a Sales-led culture where Sales were the main interlocutor with the client - the guardian of the relationship, the educator - the oracle of all wisdom on the product they were selling. How companies buy.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

chiefmartech

JANUARY 5, 2020

It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape. Y Axis: Process Orientation to Technology Orientation. Typical titles: Marketing Manager , Growth Marketer.

Thought Leadership 129

Thought Leadership Work Management Marketing & Strategy Custom Publishing 129

Martech

JULY 13, 2021

We also doubled down with our retailers direct in understanding click-and-collect and their online process.”. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency. Read more here. Why we care.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 117

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike: Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Marketri

MAY 22, 2024

If you follow the marketing industry news, you might conclude that the Chief Marketing Officer (CMO) role is now extinct. After all, heavy-hitter organizations including UPS , Starbucks , and Coca-Cola have made headlines by eliminating the CMO position over the past couple of years. Does that mean CMOs are no longer of value?

CMO 62

CMO Top of Funnel Enterprise Management Work Management 62

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. The solution/product that you have has a long sales cycle. You’re not targeting mid-market and/or enterprise accounts.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Mike : Joe, you just came off a whirlwind tour with the SiriusDecisions Summit two weeks ago and the Sales 2.0 Conference this week.

Trends 100

Trends Work Management Marketing Management Buzz 100

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. Especially in a world where the personal and business lives of customers are merging, it’s important even for a B2B company to be looking at intent data from the beginning.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Directive Agency

MARCH 30, 2018

Through this process, you’ll also be able to directly correlate marketing with sales. For our example, we want to look at the domain authority of all the series C-funded companies, compare them to each other, and then make recommendations. Now, for you, maybe it’s not domain authority, maybe it’s: Site speed.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one. 2017 - Sept. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets.

Paid Content 155

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 155

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. There’s only one line there that’s trending upwards, though, and it’s the generic term, “houses for sale.". What we talk about when we talk about a legacy brand.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Varicent

JUNE 1, 2017

Today's conversation is with Mark Roberge , Senior Lecturer at Harvard and Author of The Sales Acceleration Formula , about the role of CRO. At that stage, the focus was finding some sort of consistent process to bring in customers that could scale. What were some of the challenges or roadblocks you ran into developing the sales team?

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

Hubspot

JANUARY 7, 2013

One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. Feel free to take some tips from my approach and adopt them for your own hiring process. Domain expertise can also be important.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Zoominfo

APRIL 23, 2020

Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. But long, complicated sales cycles need more than just names and numbers. But long, complicated sales cycles need more than just names and numbers.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? All product managers consider their widget customer-centric because it solves a client’s problem. Of course you wouldn’t.

Creativity 73

Creativity Enterprise Management Buyer Personas Content 73

6sense

JANUARY 12, 2016

We witnessed momentum in every aspect of the business this year. 2015 was an amazing year for delivering tangible results and driving success for our customers who reported revenue growth, cost savings and efficiencies across the marketing and sales funnel. 2015 was a remarkable year of growth for the 6sense team.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Content Standard

OCTOBER 10, 2017

Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. Those who argue for gating believe it will: Generate sales leads. Reflect the value of the content.

Top of Funnel 67

Top of Funnel Webinar Metrics Lead Ranking Sales Qualified Leads 67

Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. How can the topics you touch on and the tidbits of value you impart in your thought leadership show that you understand your buyer’s business on an intimate level?

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 36

DiscoverOrg

MAY 7, 2019

Business leaders understand that data is the critical heart of growth and expansion. It’s the genesis of thousands of downstream processes and millions of actions. But long, complicated sales cycles need more than just names and numbers. But long, complicated sales cycles need more than just names and numbers.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convert

JANUARY 25, 2021

A goal represents a completed activity, called a conversion, that contributes to the success of your business. Understand Your Business Model. Your business may have broad goals and objectives that are not set by your marketing team. The sales team needs help from marketing to drive these leads. For other businesses (e.g.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Clickthrough Click Rate 59

Martech

NOVEMBER 5, 2021

The first part of this two part article considered reasons a business might move from decentralized, rapid response marketing to a more mature centralized (or hybrid) model. The reality is nuanced, as you must consider needs and tradeoffs across all elements (people, processes, platforms, and programs) when shaping your model.

Work Management 111

Work Management Process Marketing Management Paid Search Agency 111

Content Marketing Institute

NOVEMBER 5, 2018

Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. And that shared interest doesn’t revolve around profits for the business. KillerBread founder became thought leader in 2nd chance employment & sales grew 75%+ in 1 year.

Examples 91

Examples Paid Search Agency Content Trust Marketing 91

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 63pp MQL quality.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62