Delivra

JANUARY 2, 2019

Given the well-documented potential for massive ROI, it’s no wonder so many companies prioritize email marketing. In fact, a large number make it their main focus, using few–if any–other channels to convert prospects. Two of the most important metrics are the click-through rate and the click-to-open rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Small Business Marketing 249

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 249

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth.

ROI 305

ROI Content Marketing Digital Asset Management Business 305

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. A lead is a prospect that you can convert into a paying customer. As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. You’ve spent time, money and energy creating a valuable product.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. Defining “In-Market” Buyers.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. With that in mind, let’s discuss the fundamentals of an email marketing database.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. Does it work?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

The Forward Observer

JUNE 7, 2024

Lean Marketing: More leads. Less marketing. by Allan Dib About the Book Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. The overwhelm for entrepreneurs, marketers, and business leaders is real. More profit.

Planning 126

Planning Marketing & Strategy Paid Search Agency Click Rate 126

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

The Forward Observer

MARCH 15, 2024

While this sounds like common sense, shockingly few organizations actually conduct business this way. is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. The Importance of Email Personalization in Marketing. 6X higher transactional rates. 6X higher transactional rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Only B2B

JUNE 18, 2021

Are you seeking for valuable email marketing statistics to get ahead in 2021? Businesses use sundry marketing techniques to reach a wider audience and make more sales. One of such techniques is email marketing. So, here we will be sharing the valuable Email Marketing stats for every business to consider.

Statistics 127

Statistics Email Marketing Planning Stats 127

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Embrace Marketing Partners.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Marketing Insider Group

NOVEMBER 10, 2021

Your business has a powerful marketing tool at its disposal. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Your competitors are waking up to the power of text marketing. Text Message Marketing Benefits.

SMS 332

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 332

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 315

Social Media Social Marketing Planning Tips 315

Vision Edge Marketing

OCTOBER 25, 2022

The weight of an arrow helps determine its speed, drop rate, and target penetration. The Sales and Marketing teams calculated that there would be 1500 people at the event that met their target prospect criteria. It is our experience that it takes at least 3-4 emails to hear back from a warm prospect. Activities.

Marketing & Strategy 221

Marketing & Strategy Best Practices Advertising Agencies Click Rate 221

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Marketers and sales reps generate outbound leads by actively reaching out to prospects.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

SalesIntel

MARCH 14, 2023

One of the biggest challenges in B2B sales is to identify the right prospects. Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Segmenting your audience makes it much easier to create relevant content that is used to convert prospects into leads and customers.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Unbounce

JUNE 21, 2022

Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business. “I He’s still involved in the business—in charge of their marketing efforts— and they’re doing way more than just staying afloat. Inspiring marketing results AND a happy retirement? Peter is now retired.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Attract prospects. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Zoominfo

MAY 22, 2024

From pinpointing the right prospects to crafting a standout message, it was tedious, time-consuming — and absolutely essential. McGriff is a business development manager at Apricorn , a manufacturer of hardware-encrypted external data storage. Derion McGriff used to spend hours on the drudgery of email outreach. We’re in sales.

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

Only B2B

JUNE 9, 2021

Cold email marketing has been in the marketing industry since many years. The notion or process of finding the huge businesses or prospects has been the strategy since long because, it works! The idea of sending an email to the business can be daunting, especially for small companies. But does cold email work?

Small Business Marketing 125

Small Business Marketing Email Marketing Planning Business 125

The Point

OCTOBER 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Let’s roll! According to statistics , 1.6 That’s why!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

NetLine

JULY 5, 2023

In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. It’s an important marketing concept since it provides insight into what a prospect or customer is likely to do next, based on their behavior patterns, underlying motivations, search queries, or expressed interests.

Intent 98

Intent Work Management Marketing Management Business 98

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MARCH 28, 2023

Account Discovery Dashboard, now with AI Account Discovery Dashboard now uses artificial intelligence with Einstein’s Discovery, which will help your business improve sales prospects and identify new growth opportunities. Identify risks to your marketing automation system to improve overall marketing efforts.

Marketing AI 87

Marketing AI Multi-Channel Business Marketing Automation Services 87

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. consumers had used a daily messaging app to communicate with a business within the past three months of the survey.

Facebook 142

Facebook Business Paid Search Agency Work Management 142

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Data cleaning shouldn’t be a once-a-year task.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145