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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

The three-year deal marks the first time a live streaming program will be part of Nielsen’s national TV measurement service. The ratings service will measure viewership of the game as well as pre- and post-game shows on Prime video and Twitch. That is no longer the case and customers have started taking their business elsewhere.

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Two Prerequisites for Successful Business Growth

Vision Edge Marketing

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Even in life there are requirements.

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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. It’s delivered through a variety of channels or streaming services and apps. billion growth projection in 2024 according to eMarketer.

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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Lack of empathy is a problem not just in politics, possibly the media, and business overall. Emotions are paramount when you’re trying to grow a business. Or check out our services to help evolve your culture.

Business 353
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The social media customer service statistics brands need to know in 2022

Sprout Social

What does it mean to have exceptional customer service? In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%.

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so?

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

It’s the customer experience (CX) people have when doing business with you. CX encompasses the full range of customer impressions and touch points: your pricing, the quality and reliability of your product, ease of doing business with you, ease of finding how-to information, and of course the quality of your customer service.

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