Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Hubspot

OCTOBER 8, 2014

With blogging, success doesn''t happen overnight. How many times have you heard that little nugget of blogging wisdom? But seriously -- a B2B business blog is a huge time investment. In the past, we''ve written about the blogging metrics you should be tracking to report on your blog''s success.

Lead Gen 28

Lead Gen B2B Lead Ranking Traffic 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Hubspot

JUNE 28, 2011

A blog can provide a number of lasting benefits for your business. Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Is it optimized for lead gen?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

NOVEMBER 17, 2011

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. You need to rethink your business model first and fast. The first is a diagnostic tool and the second one measures the health of the business.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Calls-to-action are the fuel for lead generation on a blog, and without them, you'll really struggle to make your blog an effective lead gen channel. How to Leverage the Power of a Simple CTA.

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Go Beyond SEO

JULY 27, 2018

You could be losing business when potential clients come to your website simply by misrepresenting yourselves or not having accessible information. 57 percent of users say they won’t recommend a business with a poorly designed mobile site. To learn more about SEO and why you need it, you can read our last blog.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Hubspot

JANUARY 24, 2012

Before we dive into each individual content asset, the first question you'll need to ask yourself is, "What does 'success' mean for my particular business and each of its content assets?" Businesses can use them to educate attendees about a number of things, from industry best practices to the capabilities of their products/services.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

AUGUST 10, 2011

So wait -- you don't want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. 10 Tips for Writing the Worst Blog Post Ever. Connect with HubSpot :

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

SEPTEMBER 27, 2013

Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 2: Building Landing Pages.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MAY 7, 2014

In addition to the preview of a blog post that you normally send, include a relevant call-to-action -- whether that''s for a complimentary offer on the same subject matter, or even just to follow your company on social. Even a non-lead-gen CTA provides more opportunities to convert subscribers into leads through other channels.

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Get started today!

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

AUGUST 5, 2011

Geotargeting: If you're a local business, test the performance of different keyword variations that include the geographic region you're targeting. Business Blogging. Offers: Do you notice that certain types of lead gen offers perform better on one social media site compared to another? Links to content?

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? Nearly 40% of US companies use blogs for marketing purposes.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The recent economic crisis changed the way that businesses and consumers spend money. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

APRIL 9, 2015

"Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. Below are a few charts and stats to help you understand how the number of blog posts published monthly and in total can affect traffic and leads, depending on company size and business type.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 2) A Visual Cover. 3) Skill/Topic/Persona Tags. Absolutely not!

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

APRIL 5, 2013

Just because someone subscribes to your blog or newsletter doesn’t mean they’re immediately ready for a call from your sales team -- no matter how friendly Jason or Julie is on the phone. They want an un-intrusive and gradual way to get to know your content and your business. subscribers to your business blog).

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. If blogging truly offers no benefits, big deal. Q: What are your favorite blogs?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Hubspot

AUGUST 26, 2013

it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. And if that''s the only thing you''re focusing on, you''re definitely not using your blog to its fullest potential.

Leads 28

Leads Lead Marketing Qualified Leads Top of Funnel 28

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Repeat business.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Hubspot

MAY 20, 2013

16) 34% of businesses cannot or do not calculate inbound marketing ROI in 2013. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

OCTOBER 21, 2014

The emails are filled with articles, tips, and tutorials on a personal finance topic of your choosing, from how to start investing to building your business. Business blogging not only drives more traffic to your website, it also can become a major source for lead generation down the road. 8) Email Subscriptions.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. These are all common problems marketers have with lead generation. Need help diagnosing your website's lead gen issues? Need ideas for lead gen content? and "Click Here for a Free Demo!"

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Industrial Marketing Today

JUNE 4, 2011

Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot). Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Why Anchor Text CTAs Outperform End-of-Post CTAs.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Microsoft RSVP. and it pointed toward this web site.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120