Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. So how do you attract people looking for help relevant to your business? This process is known as content marketing, which is really just the art of business storytelling. Businesses love to talk about themselves and how great they are.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. These are the types of popups I use on my own site, and we use them at HubSpot too. They’re largely used by B2B businesses, and it’s especially a popular marketing tactic for SaaS companies.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Lead 101

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

JANUARY 20, 2021

Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing. Just as you would for a blog or social media account, you want to break down your content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

DECEMBER 9, 2010

If you are limited in bandwidth but still need to get results, here are four easy tips to get found more often by potential students. Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic.

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Configure Your Blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. Organic Search Referrers - Take a look at the top fifty referring keywords for your website - what do these keywords tell you about your content? Produce a series of "do it yourself" blog posts. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

JUNE 23, 2011

Try these 15 simple pointers to get the ball rolling… Tips for Beating Writer's Block Blues. Blog titles are also a great opportunity to showcase the humorous or creative side of your business. This tip is especially helpful if you haven’t taken a break in a while. Tie your blog topic to your SEO goals.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

FEBRUARY 16, 2011

Believe it or not, businesses that have a strong inbound marketing strategy are very similar to sites that make their money from pay-per-click advertising. Think about it: both types of business are trying to attract a lot of quality traffic and they both are trying to generate revenue. Connect with HubSpot :

Lead Scoring 28

Lead Scoring Lead Ranking Generation Ad Exchange 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Business Blogging Tips, Tactics and Best Practices.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Business Blogging Tips. Is it to generate business le. Know Your Goal.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Hubspot

SEPTEMBER 21, 2011

For more tips on how to leverage local SEO, download the free ebook here. Leveraging local SEO can be a great way to get your business found by local searchers. And if you're a brick and mortar business, having a great local SEO presence can also afford you some additional foot traffic from people who are searching for you on the go.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

NOVEMBER 1, 2010

Starting to feel the daily grind of blogging? If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. Author: John Jantsch on Duct Tape Marketing Blog. 26 Twitter Tips for Enhancing Your Tweets. Cranking Out Content.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

NOVEMBER 22, 2010

It is cost effective and is looked favorably upon by the search engines to see that you are confident that your business is going to be around for a number of years. Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. Create unique and meaningful page titles that are keyword rich.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JANUARY 27, 2011

Blogging about news and current events helps demonstrate that you are at the pulse of your industry. Additionally, writing about timely subjects and connecting them to your business, can drive additional traffic from search engines and social media. Give your audience some budgeting tips. Is New Whole Foods coming to your town?

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 27, 2011

So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter? Rethinking the Future of Business Part 1: The State of Corporate Social Media - How will social media impact business?

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

JUNE 8, 2011

This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Educate Bloggers on the Why & How.

Peer-to-peer 28

Peer-to-peer Blogger Lock-In Thought Leadership 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

JUNE 10, 2011

Only time will tell whether this was the right move for Steve, but he still admits that while the move to Tumblr and adoption of the scorched earth policy might make sense for thought leaders' personal brands, it might not be the best strategy for businesses. Why Deleting Blog Posts Is Stupid for Businesses. Here's why.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. Not being able to find the time to blog is a very common problem. Finally, check out some of our tips on how to blog faster.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

SEPTEMBER 24, 2010

Setting the Right Utensils - Choosing Target Keywords. Keywords should be focused around what potential customers may be searching for or discussing on social media sites. You should follow the same rules by choosing 1-2 specific keywords or keyword phrases for each blog article. Connect with HubSpot :

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Hubspot

OCTOBER 26, 2010

A blog is an important asset to any business. But you can only reap these benefits if you can actually get visitors to your blog. Here are some blog title strategies that work well: Use numbers (examples: “5 easy ways to” or “7 best strategies for”). Free Download: Advanced Business Blogging.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

AUGUST 11, 2011

Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Guest blogging will also help build your authority/thought leadership in your industry and can help jump-start a brand new blog. 4 Things to Keep in Mind After Finding Guest Blogging Opportunities.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Use Pay-Per-Click advertisements like you use the Eagle - to wipe out your search engine competition on a per-keyword basis. Free Download: Better Business Blogging in 2011.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JANUARY 26, 2011

A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Hubspot

FEBRUARY 17, 2011

Where Should a Business New to Social Media Start? This can be a great way to grab some business from people who are unhappy with their current solution. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Blogging Is Not an Overnight Process. Leverage Guest Blogging Opportunities.

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Communities Blogger Long Tail Marketing Work Management 28