Hubspot

JANUARY 20, 2021

Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing. Just as you would for a blog or social media account, you want to break down your content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. Want to learn how to apply blogging and other forms of content marketing to your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

DECEMBER 23, 2012

Don’t overlook Twitter as a way to attract customers to your business! Facebook Now Includes Business Pages in Local Mobile Search Results. These updates provide local businesses with an even better opportunity to get discovered by Facebook mobile users. We're About to Start Seeing Video Ads on Facebook, From Business Insider.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

SEPTEMBER 27, 2013

Start now with this customizable template for buyer personas. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting. Lesson 1: SEO 101.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

SEPTEMBER 15, 2011

HubSpot ). Make sure your Twitter profile is optimized with an enticing description (use keywords to help people find you), a professional-looking photo (for company accounts, use your logo! Consider creating custom templates for your company that your employees can use for their personal Twitter accounts as well.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Try to incorporate relevant keywords for SEO. Check out some of HubSpot's ebooks for examples.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Image A: Image B: Now here's what's interesting about this.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

SmartBug Media

NOVEMBER 18, 2022

Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Moz

MAY 6, 2019

When done correctly this builds trust, and if someone trusts you they’re more likely to do business with you when they’re ready to make a purchasing decision. Let’s review 10 tips that will help you start drafting a successful blueprint for your next blog post. Do keyword research. Which keywords do your buyer personas use?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

JUNE 20, 2012

Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. After you read this post, there is absolutely no reason you can't blog every single day , and do it quickly. Here's what a blog post's conclusion might look like: Now that you know _, you're ready to without worrying.

Template 28

Template SERP Sample Custom Publishing 28

Hubspot

AUGUST 25, 2014

You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times. Your goals should actually matter to your business. Make a keyword list.

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

DECEMBER 29, 2014

M any of the thought leaders of our time became well-known because of their blogs. But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. It''s the strategy part that trips up a lot of businesses.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. We''ve written tons of content around building your buyer persona, but this blog post in particular is very detailed on the subject. Calls-to-Action. Conversion Rate.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JULY 31, 2019

million blog posts published every day , there’s only so much content we can consume. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. I know we do at HubSpot.) Check out this blog post for 30+ more content auditing tools.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

NOVEMBER 19, 2020

Planning starts with a well-documented blog strategy, which you can dive into in our Business Blogging Course. So, if you focus on the following practices, your blog will be better poised for success: Research keywords. Why do blogs fail?”). Use templates. You don't always have to start from scratch.

Blogger 101

Blogger Work Management Marketing Management Statistics 101

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. Because pillar content goes above and beyond standard blog posts, it requires some extra effort to develop.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Check out these free buyer persona templates to get you going.). 2) Is there a keyword focus? You did it. That makes sense, right?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JUNE 20, 2012

In business blogging , for example, we often use formatting to make the reading experience easier. For instance, you might want to deconstruct a piece of data by emphasizing some of the keywords with images. This will enhance the learning process by making the time they spend reading your content much more efficient.

Education 28

Education Landing Pages High Quality Lead Template 28