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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

It will help confirm that your business is the right choice for them. But it means you can start creating something most businesses aren’t. Source: HubSpot. Add to Your Blog. Another place you can repurpose case study content is on your business blog. To me, this statistic is surprisingly low.

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The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. First and foremost, accountability is the foundation to business blogging success.

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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

Aside from mentioning your brand, product, or service where it feels natural in your blog posts, you can also use hyperlinks to link out to product pages, or CTA buttons that draw slightly more attention to a product or offer without directing reader attention too far away from the blog post. Creating Your Blog Nurturing Process.

Purchase 101
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Why the Inverted Pyramid Doesn't Work for Business Blogs

Hubspot

When reading business blog posts, people need to be hungry for more content after reading the introduction, not satiated with the information from a few sentences. You have lots of other story formats to use on your business blog. These are just a few formats that have worked best on our blog to drive conversions.

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both. Alright, we've defined a strategy for making your enterprise blog process smooth. HubSpot's blogging tool is a stand-alone feature and part of Marketing Hub Enterprise and Marketing Hub Professional.

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

Hubspot

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Even simple, you can target visitors by which blog post they’re reading. These are the types of popups I use on my own site, and we use them at HubSpot too. An example is with templates.

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How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week

Hubspot

So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. 9 Do''s and Don''ts for Creating Outstanding Facebook Cover Photos [+Free Templates]. How to Convert Casual Blog Visitors Into Dedicated Subscribers. Brush Up on Your Marketing Trivia.

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