MLT Creative

SEPTEMBER 8, 2011

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. View Billy's Other Blog Posts. Download advanced content from our B2B Marketing Idea Series:

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

Vision Edge Marketing

JANUARY 25, 2022

Transactions in business that occur without any interaction between the buyer and seller, such as buying thumb drives, computer cables, and power surge protectors, or industrial and construction products, such as couplings are very consumer like. They are making a commitment to move their relationship forward. Engagement matters.

Business 187

Business Peer-to-peer Work Management Acquisitions 187

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. Start by evaluating your overall business objectives. What does your company want to achieve in the short- and long-term?

Planning 126

Planning Paid Search Agency Advertising Agencies Marketing Management 126

SocialPilot

JUNE 1, 2024

They are direct, can be personalized, and can nudge satisfied customers to leave a positive review. They trust online reviews more than a business’s promotional marketing. Here is how the positive reviews can help your business: Increased Visibility: Positive reviews help to increase your visibility.

Template 61

Template Click Rate Amazon Word of Mouth 61

Marketing Insider Group

MARCH 17, 2021

Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Both business-to-business (B2B) and business-to-consumer (B2C) brands find major success when they build their marketing strategy around content. Put industry-leading content to work for your brand.

Content Marketing 287

Content Marketing Paid Search Agency Advertising Agencies Business 287

sagefrog

JANUARY 24, 2024

Launching New Products or Services Innovation is paramount for staying relevant and competitive, making it a major priority for business leaders. Embracing new ideas, technologies, and methodologies is critical to driving positive product development and delivery changes.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Savanta

OCTOBER 17, 2016

The central phrase here is a brand’s ‘positioning’ which is usually expressed in a ‘brand positioning statement’. Read more about our approach to business-to-business (B2B) branding research. Much of the remaining terminology relates to what the brand stands for – its meaning.

Brand Identity 168

Brand Identity Branding Fulfillment Trigger Marketing 168

sagefrog

MARCH 13, 2024

Beyond legal requirements, audits allow businesses to stay current with industry best practices, reflecting a commitment to user privacy and positioning the organization competitively. Businesses ensure transparency regarding user data collection, processing, and utilization by assessing and updating the privacy policy.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

MLT Creative

JUNE 22, 2010

The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. But that's not what the call was about. But that's not what the call was about, either.

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

Televerde

APRIL 4, 2023

Business-to-business telemarketing is connecting with potential B2B customers through solicited and unsolicited phone calls. Even negative questions can be a positive plug for the brand. Use B2B telemarketing to fill your database with valuable information about your customers. What Is B2B Telemarketing? Image Source: Zippia 4.

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

SalesIntel

MAY 13, 2024

By focusing on building trust and becoming a trusted advisor, you can create a sales experience that gets prospects genuinely interested and eager to do business with you. In the business-to-business (B2B) world, the sales experience is not just about transactions but about building long-term relationships and understanding complex needs.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

sagefrog

NOVEMBER 14, 2023

The key here is offering value-driven content that solves problems, answers questions, and provides insights for your target audience, such as: Whitepapers & eBooks: Whitepapers, guides, and eBooks are perfect content assets for diving deep into complex topics relevant to your industry, positioning your brand as a thought leader.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

sagefrog

JANUARY 24, 2024

Launching New Products or Services Innovation is paramount for staying relevant and competitive, making it a major priority for business leaders. Embracing new ideas, technologies, and methodologies is critical to driving positive product development and delivery changes.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Exo B2B

FEBRUARY 28, 2024

A successful customer experience triggers an avalanche of positive effects on the company: Customer referrals: delighted customers go viral, in a good way. Tracking down and eliminating friction points is crucial to delivering a seamless, positive experience at every stage of the customer journey.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Zoominfo

MAY 22, 2020

Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. How a company uses the data a customer shares plays a huge role in whether a person has a positive experience. offer insight into the second aspect of the privacy experience.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

ClearVoice

MARCH 9, 2023

Encouragement for the audience to take positive action. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Checking your online reviews and local listings to ensure positive word of mouth. Rather, that potential buyer is a business.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Martech

SEPTEMBER 29, 2022

They need to provide a positive experience. More and more of the workforce has been positively influenced to manage their work responsibilities within their personal life and obligations,” said Jess Weimer, VP, enterprise marketing at freelancing platform Upwork. Otherwise, the competition is a click away.

Conference 97

Conference Enterprise Management Marketing Automation Services Work Management 97

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. Effective human resource management enables companies to recruit and retain employees, improve and enhance the organization, and ensure the organization creates an environment conducive to a positive employee experience.

Work Management 195

Work Management Marketing Management Paid Search Agency Lead Scoring 195

SocialPilot

JUNE 1, 2024

They are direct, can be personalized, and can nudge satisfied customers to leave a positive review. They trust online reviews more than a business’s promotional marketing. Here is how the positive reviews can help your business: Increased Visibility: Positive reviews help to increase your visibility.

Template 40

Template Click Rate Amazon Word of Mouth 40

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. Defining the B2B Healthcare Marketing Audience Before thinking about the future, ensure you know who you’re marketing to.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

Savanta

OCTOBER 17, 2016

The central phrase here is a brand’s ‘positioning’ which is usually expressed in a ‘brand positioning statement’. Read more about our approach to business-to-business (B2B) branding research. Much of the remaining terminology relates to what the brand stands for – its meaning.

Brand Identity 120

Brand Identity Branding Fulfillment Trigger Marketing 120

Litmus

AUGUST 16, 2022

While marketing to businesses requires a different approach than marketing to consumers, many of the same strategy tactics can still be applied. B2B (business-to-business) email marketing is creating and sending email campaigns to businesses instead of individual buyers. What is a B2B email campaign?

Email Campaigns 111

Email Campaigns Campaigns Ideal Customer Profiles B2B 111

Marketing Insider Group

SEPTEMBER 30, 2016

She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is a worldwide […].

Effectiveness 100

Effectiveness Content Positioning Marketing Strategy 100

Savanta

NOVEMBER 14, 2016

This isn’t necessarily because they ‘own’ these attributes, but simply that their prominence or generally positive sentiment means that they’re felt to perform well across the board. To do so, a Brand Map is created which visually represents how different brands are positioned relative to each other and relative to different attributes.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Savanta

NOVEMBER 14, 2016

This isn’t necessarily because they ‘own’ these attributes, but simply that their prominence or generally positive sentiment means that they’re felt to perform well across the board. To do so, a Brand Map is created which visually represents how different brands are positioned relative to each other and relative to different attributes.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Tomorrow People

MARCH 23, 2021

Highlights here include: Conversion Rates by Channel What's considered a "conversion" will vary from business to business. Though it takes some work to arrive at reliable numbers for this metric, the intelligence will position you to make better decisions about future marketing investments.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Savanta

OCTOBER 3, 2016

Positive brand associations make buyers want to be associated with you and increase the perceived risk of switching. Read more about our approach to business-to-business (B2B) branding research. It builds preference and loyalty. All of the above translate into the most important benefit of a strong brand – commercial success.

B2B Marketing 200

B2B Marketing Brand Identity Branding Work Management 200

Valasys

MAY 9, 2024

This article clarifies the central role of AI in business-to-business customer satisfaction, along with its current applications and future impacts. Stronger brand reputation: Happy customers are likely to suggest a company to others, indirectly contributing to a positive brand impression and engaging new clients.

Customer Satisfaction 40

Customer Satisfaction Marketing Automation Services Marketing Management B2B 40

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).

Statistics 74

Statistics Linkedin User-Generated Content CTR 74

Valasys

MAY 9, 2024

His ability to swiftly incorporate cutting-edge strategies and innovative techniques within digital marketing not only reflects his proficiency but also positions him as a prominent figure in the realm of online promotions. One standout aspect of Khanna’s approach is his relentless focus on personal branding.

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

Zoominfo

FEBRUARY 9, 2022

I saw that ZoomInfo’s success in the business-to-business (B2B) sales and marketing space has been accompanied by a pragmatic focus on good privacy practices, and I wanted to be a part of that. But I’ve been struck by the really positive culture here. Q: What are your first impressions?

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Webbiquity

FEBRUARY 14, 2019

Business Database Marketing. Geared primarily towards business-to-business (B2B) marketers, business database marketing focuses on targeting (industry segment, company size, user role) and interaction data rather than demographic and behavioral characteristics used by consumer marketers.

Database Marketing 188

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 188

Salesforce Marketing Cloud

NOVEMBER 22, 2021

Business leaders continue to face tremendous uncertainty. The pandemic still has the capacity to surprise, even as positive developments with vaccines and treatments emerge. After putting long-term strategy on the back burner since the pandemic began, now is the time for businesses to make bold new choices.

Enterprise Management 98

Enterprise Management First-Mover Advantage Terms and Conditions Business 98

Sales Engine

AUGUST 2, 2017

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Tomorrow People

MARCH 8, 2018

Content also has a big part to play in business. This can be business-to-consumer (connecting with people through positives like pleasure) or business-to-business (helping people to resolve their problems). Here’s why: Catch more business. Create a positive cycle. Connect, create, communicate.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

sagefrog

DECEMBER 6, 2023

Allocating funds strategically in these areas can significantly amplify your brand’s reach and position you as an industry leader. Allocate Funds for Directory Listings and Sponsorship Opportunities Takeaway: Strategic Investment Drives Visibility Don’t overlook the power of directory listings and sponsorships.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

sagefrog

NOVEMBER 6, 2023

No matter the results of your own research into your target audience’s online watering holes, it’s much better to have more positive engagement and focused energy on one platform rather than garnering little bits of engagement spread out across multiple platforms.

Social Media 52

Social Media Social Marketing Planning Tips 52