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What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Let’s take a look: Transparency. Scaled One-on-One Marketing.

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What is Business to Business Digital Marketing?

KEO Marketing

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. Why is business to business digital marketing so widely utilized? . Business to business digital marketing is blossoming now and will only continue to grow as companies increasingly go online.

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359 Million Reasons to Join Google+

Crimson Marketing

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'

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MarTech’s experts to follow: The lists so far

Martech

B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Google Analytics 4 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and these folks know it the best.

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Google Images: Blessing in Disguise for e-commerce

Martech Advisor

Google Images are now a blessing for those operating in the e-commerce Industry, as the search engine giant has partnered with Getty Images. e-commerce refers to participating in an online marketplace or online business transactions that occur either as business-to-consumer, consumer-to-business, consumer-to-consumer, or business-to-business.

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A guide to using Google ads for B2B Lead Generation

Valasys

The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation. Using Google ads for B2B Lead Generation Pays off by Motivating Users to Visit Your Site.