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Tools I use to amplify social campaigns


I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Better yet, the price was just right, ranging between 15 to 25 cents per click. It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. Rule #1: Don’t Become Complacent. touch, swipe).

What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. The people who used to do that, B2B journalists, aren’t doing it so much anymore. The business model is broken. When they do, they win business.

Google Fights Back Against Content Farms

The Content Factor

I applaud Google for using its enormous influence to fight back against the content farms, such as eHow and WikiAnswers, which clog search results with weak but heavily search-engine-optimized content to fuel ad sales. Better Corporate Writing Business to Business (B2B) Content Marketingread more.

5 Marketing Problems Google+ Says It Can Solve

It's All About Revenue

by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues. Enter Christian Oestlien , who is heading up the Google+ project. He outlined five specific challenges Google+ will help solve.

Why salespeople should sell ideas: an FAQ

Chris Koch

For the program to be successful, those ideas must find their way into the hands of salespeople. think they need to be convinced. Buyers are spending much more time online than they used to. A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. No doubt that number has continued to go up—especially with the rise of mobile and social media. What does online search have to do with selling? They are looking for inspiration and guidance on the business problems they face.

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6 lessons on how NOT to market to customers

Chris Koch

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). As one “expert,” (who showed no evidence of ever having blogged herself) once sneered to me, blogging is as easy as “doing email.” Oh, I guess that’s why my inbox is so crammed all the time.). Thanks, Doc.

Google+ Opens Up Brand Pages…Sort Of

It's All About Revenue

by Jesse Noyes | Tweet this From the moment Google unveiled its social networking platform, Google+, marketers and brand managers have been asking, “ When will brand pages be available? ” Google’s answer is today …kind of. There’s a reason I hedge Google’s claim that brand pages are open for business. Creating a Page Looks Easy.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. from Fortune 500s to one-person businesses. B2B Google+ Search Engine Marketing Blog How so?

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  Understanding how users are using the service is key to developing such a plan. What does this mean to Marketers?

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Facebook and Google Going Big on Online Display Ads

It's All About Revenue

But Google broke through for the first time this year, delivering nearly 40.5 The reason for this sudden rise, comScore explains, is the battery of products Google is marketing, which include Google Chrome, Google Offers and Google+. But the growth in online display advertising isn’t just due to Google’s deep pockets. You’re not imagining things.

Why You’re Going to Buy More Google AdWords [Chart]

It's All About Revenue

by Egan Cheung | Tweet this For those that were not already acutely aware, when Google introduced personal search last October, they also encrypted all search terms when concurrently logged into any of their services (Gmail being the obvious one that most people leave logged on, with Google+ the fastest growing). Get the Eloqua chart of the week sent right to your inbox!

Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Or would placing a Facebook ad get you closer to your goals? Facebook also allows you to set a specific advertising goal.

Use Google Trends to Guide Your Content and Campaigns

KEO Marketing

Many businesses have been stepping up their efforts to create high-quality content, due in part to the value that this content can offer for both search engine optimization and brand awareness. A big part of content marketing is choosing the right topics. Obviously, you want to pick subjects that will be of interest to your customers and target audience.

Manic Depressive or Social Media Maniac? – by John Leavy

Great B2B Marketing

They don’t post to their blog or text to their friends or colleagues for weeks at a time. They don’t reply to messages sent to them nor do they participate in the community groups they joined with such enthusiasm. The company site looks like they have gone out of business. There’s no method to the company’s madness in being a social media participant. Whether the company is a one-person business or a large organization the commitment to social media must be consistent, compelling and informative. Suffered a grave illness? Not committed.

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and This could be a real game-changer in the small business marketing automation landscape. and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

It's All About Revenue

number of blind men each have the opportunity to inspect an elephant. To get the full idea of an elephant you’d have to combine all of the blind descriptions into one, big, woolly whole. If content is the elephant, then we marketers are the blind men trying to describe it. To some, content feels like a PR campaign. They use “share to social&# instead.

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Why Your Competitor’s High Google Ranking May be a Good Thing

It's All About Revenue

Your competitor rises in Google’s search results, you take the hit. The results are found in the paper “ Sponsored Search: How Organic Results Impact Sponsored Search Advertising Performance ,” written by business professors at the University of Texas, the University of Pennsylvania and Carnegie Mellon University. Over 45 days, the authors teamed up with a pet product company running a sponsored search campaign on Google, capturing daily data on clicks, orders and costs for the keywords used. So if you can’t beat the competition, maybe it’s time to join them.

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How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Segmentation is the perfect way to get this done…fast. It is so important to map content to the buyer journey.

21 Spectacular SEO and Search Marketing Stats and Facts


As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. print industry. •  Be like Avis.

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Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms

Hinge Marketing

Google has never been reluctant to shake up the status quo when it comes to their search algorithms. These game-changers defined new best practices for the field and penalized blackhat tactics that once reliably lifted sites to the top of the rankings—all in the interest of serving Google users more relevant content. native mobile app. On LinkedIn?

Taking Care of Business… -to-Business

B2B Ideas @ Work

This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! NeSmith mentioned getting a natural "rush" whenever he crosses items off his to-do list, which is something I find myself doing multiple times a day. It's not a weakness to ask for some help here and there.

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? sales), and to get your content found on Twitter. For example: @LaurenEHarper You are awesome!

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. In an age where social media is all the rage, it can be easy to forget just how effective email marketing is. The Blog Tree highlights the roots and connection between business bloggers of all stripes. How Does Google AdWords Work?

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

It's All About Revenue

While the need for engagement is at an all time high, budgets, unfortunately never seem to be. StumbleUpon - Particularly for marketers engaging with prospects across a wide variety of verticals, this tool helps you stay in the know about topics you choose to hear about, and enables you to discover other relevant content, such as web sites, videos, and photos.

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Google Bookmarks.

6 Trends Highlighted at Social Media Marketing World

It's All About Revenue

Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for. Images on Facebook on average get 2X more “likes” than regular status updates , according to Klout. Blog, blog, and blog! 

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge. SEO & PR.

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Has the Launch of Gmail Tabs Affected Email Reads?

It's All About Revenue

It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the domain to see if there has been any change in the weeks leading up to and after the launch. The The short answer is: There has been no significant impact to date.

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Remember LinkedIn for social media marketing


Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. Make it work or try to add LinkedIn into your daily or hourly routine. Set Up Your LinkedIn Business Page. Connect To Everyone.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

It's All About Revenue

Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. The open question is whether the long awaited brand pages will provide the firepower Twitter needs to compete with Facebook, LinkedIn and even Google+ for businesses’ attention. Just last month, Google+ unveiled brand pages for its nascent social network. What do you think?

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3 Answers to Important Questions About Creating Collaborative Content

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Chris Moody , VP Marketing at Compendium , a content marketing platform to support process management. . ” But what they overlook is that 16% of the searches on Google today will be for phrases Google has NEVER seen before. One of my favorites was from Tom Mangan. White papers are great.

The Future is Solomoco: 5 Predictions for Digital Marketing

It's All About Revenue

The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Reis gave his perspective on what we should expect to see in the next five years. Seems pretty obvious since mobile devices are everywhere and smartphone sales continue to increase year after year. pulled out my phone, did a search for area coffee shops and immediately followed my GPS to a cup of java. Marketers need to think about the “local” angle.

13 Events You Should Attend In 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.  . GAUGE (Google Analytics Users Great Event). New Media Expo (NMX AKA BlogWorld). 18-22.

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

It's All About Revenue

For one, there is a “modern marketing” element to the terms. Using search volume as a proxy for demand, it’s easy to discern which concepts have captured the public’s attention. This Google Insights chart illustrates the relative worldwide search volume for Content Marketing and Inbound Marketing vs. Marketing Automation. The question is, Why ? We can’t help ourselves.

What Were the Biggest B2B Marketing Disruptions of 2011?

It's All About Revenue

What better time to take a moment to ask, “What were the biggest B2B marketing disruptions of last year?” But we wanted to narrow down the field. So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ – Stephanie Tilton, Savvy B2B Marketing. Google+ was a major disruption in 2011, but not only because of the platform itself. In fact, we covered this topic on our group blog where we shared our approaches to Google+. “Google+.” Google.