I applaud Google for using its enormous influence to fight back against the content farms, such as eHow and WikiAnswers, which clog search results with weak but heavily search-engine-optimized content to fuel ad sales. Better Corporate Writing Business to Business (B2B) Content Marketingread more. MORE >>

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Here I am highlighting the most significant changes for marketers and why it will push many to create Google+ pages, if they haven’t already. So, let’s say I wanted to search for “Antique Typewriters.” MORE >>

Here’s the kind of pressure that social media puts on us: After not posting anything to my blog in nearly six weeks, I feel compelled to offer an explanation. Social media are like a school of sharks; keep moving forward or sink lifelessly to the bottom. broke my hip about four weeks ago (my bike slid from underneath me on a rainy morning on my way to work). As one “expert,” (who showed no evidence of ever having blogged herself) once sneered to me, blogging is as easy as “doing email.” I thought drugs were supposed to prevent that sort of thing.). MORE >>

Businesses today are seeking products, services, and solutions that will directly or indirectly improve their competitive advantage.  As part of the sales process, buyers expect to hear how sellers’ products or services will materially contribute to the buying organization’s success–and why the seller is uniquely qualified to deliver that value.  This post outlines how to step into buyers’ minds, and create value propositions that compel them to buy. Business buyers seek benefits.  Put your value proposition to work now. MORE >>

Your competitor rises in Google’s search results, you take the hit. The results are found in the paper “ Sponsored Search: How Organic Results Impact Sponsored Search Advertising Performance ,” written by business professors at the University of Texas, the University of Pennsylvania and Carnegie Mellon University. Over 45 days, the authors teamed up with a pet product company running a sponsored search campaign on Google, capturing daily data on clicks, orders and costs for the keywords used. So if you can’t beat the competition, maybe it’s time to join them. MORE >>