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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Search Engine Land.

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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

A lot of content that we created was haphazardly put into Google Docs, but then people wouldn’t be notified about changes to documents, and things would fall through the cracks,” Rosenbaum said. The migration from Google Docs to DivvyHQ happened quickly. After an on-site demo with DivvyHQ, he was sold.

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Adobe Experience Cloud Blog

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses.

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Would Your B2B Brand By Any Other Name Be Better Off?

MLT Creative

Can the current name be confused with other businesses? If a google search for your company name yields many results that create potential confusion then you are working with a disadvantage. Philip Morris. Quantum Computer Services. America Online. KPMG Consulting. Bearing Point. TMP Worldwide&nbsp. Monster Worldwide.

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What’s the next big idea in B2B?

MLT Creative

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. It’s a question you may often think about – I sure do. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011.

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A B2B Marketing Fail With Positive ROI

MLT Creative

Next month: Explore Google+, Blog 10 times, Keep up my newly heightened engagement on social media, and lose another 10 pounds. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). According to Google, 70% of those researching b-to-b products and services use video in making their decision.