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Guest Editor: The Why and How of B2B Podcasting

The Customer

for the “house” for your podcast and then share its “street address” – the RSS feed — on Apple, and Google and iHeart, etc. Our focus is the more narrow business to business ecosystem. Those are the directories where people can find and subscribe to your podcast.

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Tools I use to amplify social campaigns

Biznology

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Why do you need it? Makes sense, right? HootSuite.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

It may not be an exhaustive list but here is the list of top news sources that I use to stay on top of the latest and greatest in the world of business and marketing. I invite you to visit these sites, subscribe to their RSS feeds or follow them on twitter. The Content Marketing Checklist. The Content Marketing A-Team.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I hit the mother lode!

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. He is the Founder & President of Tiecas, Inc. –