ClearVoice

JANUARY 13, 2022

In the midst of an ongoing pandemic, many freelance business owners and small businesses continue to feel the effects of and strain of trying to keep their businesses afloat. Within a recent report compiled by McKinsey & Company , many minority businesses experience limited access to credit.

Resources 52

Resources Business Allocation Paid Search Agency 52

Sprout Social

FEBRUARY 1, 2021

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout.

Resources 94

Resources Design Business Lead Ranking 94

Aberdeen

DECEMBER 12, 2022

4 of Research Meets Reality — Small Business HR Technology, with Mike Lock and Jim Stefanchin. Aberdeen recently wrapped up research focusing on small businesses (under 100 employees). More specifically for small businesses, it’s about costs – managing the ongoing costs to maintain the technology. All Businesses Start Somewhere.

Small Business Marketing 40

Small Business Marketing Resources Contingency Planning Business 40

Conversica

MAY 4, 2020

Business leaders grappling with the reality of the COVID-19 situation and ensuing economic recession are seeking guidance to help them adapt in the short term and thrive in the long term. In that effort, we gathered a handful of articles and resources pertinent to business leaders looking to push forward despite the current crisis.

Resources 64

Resources B2B Thought Leadership Lead Scoring Lead Ranking 64

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Trade Press Services Newsletter

MARCH 7, 2024

Writing a book takes a monumental investment of time, energy, and resources. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

NuSpark Consulting

AUGUST 8, 2023

Time and Cost Savings : Automation of copywriting tasks saves time and resources, allowing a focus on strategy and high-level decision-making. In summary, leveraging AI technology in advertising creative and design can significantly transform the approach and output of small to mid-size businesses.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? Do you have enough internal resources? Do you know the timing needed for this project?

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. So too must business leaders analyze key performance indicators and evaluate the effectiveness of their strategies.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Act-On

NOVEMBER 15, 2023

But if your internal resources aren’t as robust, you might need to spend more time — and money — in this area. Also, select a partner with training and resources to quickly get your team up to speed on content marketing automation. Creating these strategies and process improvements take time, energy, and resources.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

AUGUST 1, 2023

As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. In this case, we’ll be acting as a niche business that creates furniture out of recycled materials. What resources does this person use to get their information?

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Here are 10 of the top resources you can use to find up-to-date issues.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing.

Resources 89

Resources SMB Sample Marketing Management 89

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Create social KPI’s that tie back to business and marketing organization objectives How will the social team’s role help achieve these objectives? Create opportunities for social team visibility.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

MARCH 8, 2024

Both consumers and businesses are gaining access to the most powerful set of tools ever created. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. Corporations and businesses of all sizes aren’t in any better shape.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Martech

APRIL 22, 2024

A common struggle for marketing teams at large organizations is corralling the resources required to keep a modern website up-to-date and optimized for conversion. Web development resources are often scarce and report into the IT organization. Email: Business email address Sign up now Processing. They want an experience.

Acquisitions 91

Acquisitions Personalization Work Management CMS Development 91

Martech

APRIL 12, 2024

Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Budget Programs 104

Budget Programs Work Management Allocation Product 104

Martech

MARCH 27, 2024

But is ABM the right approach for your business? The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources.

Account Based Marketing 108

Account Based Marketing Spending B2B Marketing ABM 108

Optinmonster

FEBRUARY 15, 2024

It’s a truly overwhelming process for most small businesses. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. The truth is, if leads can’t find your best resources at the moment they need them, they may as well not exist. What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Next on the list of challenges was “demonstrating/proving a positive impact on the business from martech.” Business email address Subscribe Processing. No registration required.

Customer Surveys 106

Customer Surveys Work Management Budget Programs Promotion 106

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 79

Social Media Template Work Management Marketing Management 79

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Learning about your audience involves identifying the businesses, roles within organizations, or personas who are most likely to benefit from your offering.

Planning 118

Planning Allocation Process B2B Marketing 118

Salesforce Marketing Cloud

OCTOBER 9, 2023

With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those numbers. Creating space for employees through employee resource groups (ERGs) is also valuable. Read on for our tips.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Consider alternative resourcing models. But what if the solution isn’t to nix everything, full stop? until 2030. until 2030.

Enterprise Management 71

Enterprise Management Work Management B2B Marketing Marketing Management 71

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. The post Top B2B Marketing Content and Resources of 2023 appeared first on Launch Marketing.

Resources 136

Resources B2B Marketing Planning B2B 136

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 112

Business Analysis Work Management Forecasting 112

Sana Commerce

APRIL 19, 2024

Learn how to focus energy on new opportunities that drive revenue for your business with our this on-demand video. Reduce costs: Implement innovative techniques to trim unnecessary expenditures, redirecting resources towards revenue-generating activities.

Webinar Metrics 52

Webinar Metrics Demand B2B Sales Order 52

Martech

FEBRUARY 19, 2024

These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance. They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. Business email address Subscribe Processing. Get MarTech!

Work Management 119

Work Management Marketing Management Resource Management Allocation 119