Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Industrial Marketing Today

JUNE 8, 2010

Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. Resources

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Integrated B2B

NOVEMBER 6, 2013

These unfortunate blogs were usually started by enthusiastic marketing departments keen to display a vibrant corporate culture—a more human side of the company—to stakeholders in an attempt to build trust and engagement. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JUNE 20, 2014

Some ideas that come to mind are "resume examples," "how to get a promotion," or "how to get a job in new york city." You can learn more about the benefits of business blogging here.). But slow and steady wins the race -- and blogging does require patience. It won''t help your business and it''s a waste of time.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Give it a Name: Follow guidelines similar to choosing a title for a blog post.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

MAY 24, 2012

By creating more offers and blog articles , you create more opportunities to rank in search engines. Well, marketers might only be blasting out promotional emails in which the content stays the same. This data supports the argument for investment of marketing time and resources in blogging and social media.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Biznology

MARCH 6, 2019

In addition, offer your customers free services and resources online, but make sure they have something to do with what you’re selling. If you want your business website to appear among the top ten results of all major search engines such as Google or Yahoo, you must optimize your site content to achieve SEO. Tip #9 Use social media.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Online Marketing Institute

JANUARY 4, 2011

Second, having a huge blogging team that includes employees from throughout your organization makes your blog much more engaging for users. Your CEO should be blogging, but so should your interns. Lulu Lulu takes a different approach to their blog. It also sets you up as an expert resource.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hubspot

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Power your business with remarkable content. Business Blogging by HubSpot Academy. Business blogging is more than just writing and publishing content in the hopes you'll attract customers.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

SEPTEMBER 4, 2015

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? 1) Social Media.

Lead Scoring 28

Lead Scoring Lead Ranking Paid Search Agency Companies 28

Hubspot

MAY 3, 2018

But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? What Is a Blog? ugh, where do you even start? Featured Image.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to write a blog post correctly. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Don't have buyer personas in place for your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

ClearVoice

JUNE 13, 2022

Creating a successful blog takes a lot of effort. If you want that effort you invest to pay off and bring you more traffic and better marketing results, you need to focus on building a valuable resource for your community and optimizing it for search engines. What does it take to create and manage a successful blog?

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Webbiquity

SEPTEMBER 5, 2019

Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies. Don’t neglect the power of social media marketing.

Startups 194

Startups Budget Programs Marketing Budget Tips 194

Hubspot

SEPTEMBER 26, 2013

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example? Don’t blow it.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Buzz Marketing for Technology

JULY 22, 2008

The “pitch&# was to offer a quick solution to increase their content and social networking offerings in a very rapid and inexpensive manner with minimal risk and resources required. Out of the gate, they said that it required a lot of internal resources and coordination between them. That was slowing things down.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year.

Resources 100

Resources Tips Blogger Social Media 100

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

JULY 16, 2012

If you've never watched the show, the Quickfire Challenges are very difficult scenarios the chefs find themselves in, usually with limited or otherwise "weird" resources with which they must solve the particular challenge at hand. Now that's a lesson in resourcefulness. Did you know about Facebook Promoted Posts , for example?

Top of Funnel 28

Top of Funnel Advertising Agencies Paid Search Agency PPC 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. This means that promotional posts should be subtle and rare. Social Inbox will also help you with that! ). Buyer Persona. You never know what success it might yield.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MARCH 1, 2012

And if you're setting up or revamping your content strategy, doing a deep dive of this nature is important to not only orient yourself in your market, but to also determine what opportunities you have to easily outperform your competitors with content -- and where you need to put in more effort and resources.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

JULY 17, 2012

A business blog is the perfect platform for this if you're just starting out. From there, you can offer your posts to industry publications or pitch to speak at conferences -- all benefiting you and your business. Use in-person networking opportunities like events and conferences to introduce yourself to these people as well.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

CoSchedule

FEBRUARY 27, 2023

Download Now Marketing & Business Blog Examples 1. Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support. What Makes CoSchedule’s Blog Great? Thought Leadership Blog Examples 19. Curate content.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

OCTOBER 28, 2016

Either folks aren't blogging at all, or they're not putting lead capture forms or CTAs on their blog -- sometimes because they don't have any valuable content offers to put behind a form. But one of the biggest benefits of business blogging is converting the traffic it brings you into leads.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 24, 2019

billion people logging in daily (a 16% increase year-over-year), it's still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want your business' content to reach consumers, having a presence on Facebook is a given. Read this blog post for further instructions.).

Paid Content 78

Paid Content Facebook Tips Work Management 78