Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. If not, we've collected some important stats about millennial blog readers that can help. Ecommerce is a way to sell goods and services online. Source: HubSpot ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Hubspot

JULY 10, 2019

A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). Begin with opt-in forms on your website homepage, About page, and blog. Check out HubSpot’s Free Form Builder tool to get started.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Provide online access to your in-house subject matter experts via a blog or live chat.

Social Media 60

Social Media Social Marketing Media Planning 60

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

JUNE 4, 2010

I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. My business site is at ContentforCoachesandConsultants.com. I also help coaches, consultants, authors, and other smart professionals with their online marketing. Writing and blogging services?

Positioning 100

Positioning Content Marketing Banners Content 100

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Writing on the Web

JULY 2, 2010

Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. He will be all over the board, start-ups, social media, politics, (usually on the left), internet, telephony, etc.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

SEPTEMBER 26, 2012

Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Use social media. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. There are so many easy-to-use blogging analytics tools out there.

Traffic 100

Traffic Blogger RSS Opinions 100

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Great blog call-to-actions are action oriented, positive, clear, and direct. Within a click you will have subscribers to your blog. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

ClearVoice

APRIL 21, 2022

Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content. Get your blog rolling.

Business Blogging 98

Business Blogging Business Paid Search Agency Lead Scoring 98

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. Tip #1 Define your targeted audience.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

PureB2B

AUGUST 3, 2016

A visitor’s first encounter with your brand might be via a blog post, and they might not even land on your homepage. Give them a seamless customer experience with your brand regardless whether they’re on your blog or the main website. Try Marketing Tools Like a Slide-in CTA. Another Marketing Tool to Try: the Hello Bar.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Please don’t. That’s what AdRants is for.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

JANUARY 26, 2010

It may be time to invest in your online presence. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Is it so outdated that you avoid sending prospects and customers to your site?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

PureB2B

AUGUST 3, 2016

However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. That led me to other popular search terms like blog content creation, content creation help, online content creation etc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Or that a lot more people were now online.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Add a link that carries the part number to the shopping cart if you also have an online store or to the RFQ form on your site. For other engineering disciplines and architects, you can create an online library of detailed CAD drawings.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. As more content floods through all aspects of the web (as well as print and online), we’ll need more brands stepping up to make sense of what we really should be paying attention to. Consider Netconcepts.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. For many marketers, email is one of the most powerful tools in their inbound marketing toolbox. Share on Facebook!'

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Social Media Examiner.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. Because content marketing has been proven to be a key ingredient in successful online marketing, more and more businesses are creating content.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Social Media Examiner.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Only B2B

FEBRUARY 9, 2018

People eat on Instagram and buy on online stores. So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. Blog posts, 1 newsletter etc. Like, literally.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Leadspace

SEPTEMBER 14, 2019

Instead of outreach to actively generate awareness of your business, you go about it more passively. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. – Social Media Marketing.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

SmartBug Media

NOVEMBER 18, 2022

This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98