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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

Unless “Battery Life” is the actual name of a product or app, those words should be lowercase. While professional business writing doesn’t have to be stiff and formal, it’s generally best to avoid colloquialisms or other excessively informal terms. .” Confusing a “blog” with a “post.”

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. 5 Business Blogging Statistics and Facts. Marketing Magazine ). Marketing Magazine ). Marketing Magazine ). And use video. Tony Zambito ).

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The Ultimate Guide to Designing the Perfect Business Blog

Hubspot

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. They didn’t just notice it or remember it, but nearly half of potential buyers that watch a video actually bought a product because of it! This is a favorite trick among magazine publishers.

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople. It’s this stage of research where your content can have a real impact on sales.”

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. With over 15 years of experience in corporate marketing and product management, Pam Moore has honed her craft regarding brand management and digital marketing optimization.