Writing on the Web

AUGUST 26, 2014

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Sword and the Script | B2B

APRIL 18, 2020

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” But that doesn’t mean people need less high-quality information or education.” Audiences are asking for something different and that’s an opportunity for brands. million.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. – Webinars (63%). – Blogs (62%). Less than a third said webinars, while a quarter value inforgraphics and social media activity. ( V3B Blog ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Writing on the Web

APRIL 25, 2011

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Hubspot

SEPTEMBER 28, 2010

Drop it into your blog and do a little editing based on how you’ve defined your audience and BOOM… you have your first article. If you don’t have information like this available, go to other blogs and take your own spin on controversial or interesting posts. Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc.

Rules 100

Rules Content Digg Press 100

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. You can do so with the following content: General information blogs. Content marketing takes time and effort. How-to videos. Endorsement. Press releases.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

SnapApp

AUGUST 22, 2017

Brochures were an extremely popular format for their portability, quick distillation of information, and eye-catching quality when printed in color. . Chain emails (which were forwarded emails passed from account holder to account holder, like a chain) made it easy to spread information quickly. Source: Blogspot.com. . E-Learning.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Hubspot

MAY 19, 2011

Tips for running successful webinars. Dan takes a more scientific approach to social media by basing his information on data instead of on fluffy, "what feels right" truths. Tips for Successful Webinars. Dan currently holds the HubSpot record for the most webinar attendees (in the neighborhood of 25,000 for this webinar ).

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

PureB2B

NOVEMBER 13, 2017

For more than half of B2B marketers in this report , whitepapers are the content type that performs best in terms of lead generation, with webinars closely following suit. By consistently publishing valuable and educational content, you can build strong relationships with prospects and establish trust with your audience.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. The class is on the phone and on the Internet, your choice.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. I solve these problems. Tweet This!

Rules 100

Rules Content Digg Custom Publishing 100

PureB2B

NOVEMBER 13, 2017

For more than half of B2B marketers in this report , whitepapers are the content type that performs best in terms of lead generation, with webinars closely following suit. By consistently publishing valuable and educational content, you can build strong relationships with prospects and establish trust with your audience.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

NuSpark Consulting

JANUARY 16, 2012

What matters is whether you’re serving up the right information. So even if you have a Website, videos, webinars, a blog and white papers, you should continuously ask if what you are saying is being understood, leaving an impression and making a difference. Perhaps in some fundamentally dramatic way.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Ranking Lead Scoring 44

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. Hope you can make the webinar on Wednesday. Tweet This!

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Cox Business ). Cox Business ). Heidi Cohen ).

Statistics 100

Statistics SMB Content Marketing Planning 100

markempa

MAY 23, 2005

« Tips for better webinars, webcasts and improved ROI | Main | Creative lead generation blunder? » Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Webbiquity

MAY 10, 2011

When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Link to product information from within your blog posts.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Anything Goes Marketing

AUGUST 24, 2006

Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Hubspot

JULY 10, 2019

This demographic and psychographic information will inform almost every other marketing activity thereafter, ensuring your content and digital material is absorbed by the right eyes and ears (and that no resources go to waste on your end). Secondly, digital marketing can’t quite function without an informative, engaging website.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Anything Goes Marketing

NOVEMBER 29, 2006

There is no better way to continue the conversation then with blogs. Imagine placing this on a blog (even for a limited time) and allowing people to respond. Just like there is a Q/A following a webinar, blogs can act in a similar way in this situation. Anyways, great concept HP - keep it up!

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

PureB2B

AUGUST 3, 2016

Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. This is extremely powerful information that you can use to start up a real conversation. Help them get in touch with the right people.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Move them from awareness to inquiry – get the prospect to sign up for a webinar. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60