Webbiquity

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. Blogging is the quickest way to generate a lot of keyword dense well optimized pages on your site around your keywords.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

BenchmarkONE

AUGUST 13, 2020

However, if you have a small business, you will initially face several problems. Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product. Targeting the right audience might be the first and the most crucial marketing strategy for any business.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

DECEMBER 20, 2012

It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! First and foremost, accountability is the foundation to business blogging success. Is PR Dead?

Template 28

Template Business Blogging Planning Buyer Personas 28

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

SmartBug Media

JANUARY 23, 2019

Here’s a secret: That content is only helpful for people who are familiar with your business. If you want to attract new website visitors, you need to create helpful content about your industry that educates and inspires them to continue learning. Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. The basics, such as keyword research or site analyzer, are wonderful.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. If you can include your keywords. Have the icons display alongside your blog posts.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Reduce friction where possible.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Writing on the Web

JULY 27, 2010

Here’s a general overview of things I see many people doing on blogs that don’t bring good results: Frequency : Not posting enough. Content : No keyword usage in headline, first paragraph, or in body. Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. Promote this on Orkut.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Make sure your Twitter profile is optimized with an enticing description (use keywords to help people find you), a professional-looking photo (for company accounts, use your logo!,

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

DECEMBER 7, 2011

LinkedIn Answers allows members to ask and answer business-related questions. Sure, marketers can use the tool to answer questions and promote their business' industry expertise, but the potential awesomeness of Answers goes far behind that obvious use case. Then use those topics as fodder for your business blog.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

MAY 30, 2010

20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. The vintage clips at the end promoting Windows 1.0

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Hubspot

FEBRUARY 1, 2011

Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Use Pay-Per-Click advertisements like you use the Eagle - to wipe out your search engine competition on a per-keyword basis. Free Download: Better Business Blogging in 2011.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Webbiquity

SEPTEMBER 25, 2018

It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. “Smart phones” didn’t yet exist as a product category.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

The Lead Agency

MAY 12, 2022

Blogging has become a staple in almost every B2B marketing strategy. Rightly so, because in today’s era blogging is one of the single most powerful digital marketing tactics to optimise SEO, establish your company as an authority in the industry AND, if done properly, start to convert those visitors to genuine leads.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. Approximately 66% of people have discovered a new business on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Sparktoro).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Keyword research and the keyword match types.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

OCTOBER 9, 2014

For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. What time do they search for your products?

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

APRIL 27, 2012

A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. or redeem other marketing offers such as free trials, demos, or coupons for your product. But what does a landing page look like?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

ClearVoice

NOVEMBER 30, 2021

Educational and engaging content will convince customers you are a leader in your industry. Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. More content also gives you more opportunities to improve your rank for keywords that users are searching for.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Scoop.it

SEPTEMBER 11, 2018

Still haven’t started your business blogging efforts? Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. Smart blogging can bring compounding, long-term positive results. List your topics and keywords.

Curation 67

Curation Content Paid Search Agency Custom Publishing 67

Leadspace

SEPTEMBER 14, 2019

You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business. Instead of calling someone, they see a Facebook ad promoting your product or service and click over to your website. One more product? Sell X more products.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

OCTOBER 3, 2023

Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings. You can do that even if you’re in a “boring” industry by writing about shoulder niches. For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional.

Lead Scoring 285

Lead Scoring Lead Ranking SEO Tips 285

Single Grain

FEBRUARY 17, 2022

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 The SaaS adoption in the healthcare industry is growing at 20% every year. What Is a SaaS Marketing Agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. 4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

nDash

JULY 8, 2020

Content development is the entire process of creating content to achieve specific business goals, including idea generation, topic research, keyword research, writing, and publishing—not just for a single piece of content, but for a long-term strategy. Educating prospects and customers about your products.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100