PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

NuSpark Consulting

OCTOBER 28, 2011

I like to brainstorm at last 24 post topics at a time (at least initially), and categorize them according to how people would search for your service/product. There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. Here are 11 effective ways to use personal branding to boost your business. From the shape of your product to the look of your website, visuals are vital for making the right impression. There are many ways to market yourself.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Biznology

MAY 27, 2016

Leveraging different content marketing features on your site, including effective video marketing , can boost your web traffic. Whether you’ve got an introduction video telling what your brand does on your homepage, or you post regular videos on your blog, both are great marketing strategies. Easy Redesign Elements to Start With.

Marketing Websites 133

Marketing Websites Mobile Marketing Marketing & Strategy Keywords 133

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. Do Blog Posts Lead to Purchases? Why Blogs Lead to Purchases.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list.

RSS 100

RSS Promotion PR PageRank 100

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. What are Case Studies in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

BenchmarkONE

AUGUST 13, 2020

Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product. You will ultimately have to overcome these if you want to increase traffic to your website and convert that traffic to valuable leads. Use a Content Cluster Strategy.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Although like-baiting might help you get more retweets, shares, and likes, it will not result in repeat traffic.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. Blogging content is still effective. To paraphrase a popular misquote of Mark Twain , “The rumors of the death of business blogging are greatly exaggerated.” That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

DECEMBER 8, 2020

It doesn’t matter if you promote from an official business page or your personal page on Facebook. Sally is a business owner of a bakery. She has 100 friends on her personal Facebook page and decides it’s easier to promote to her 100 friends directly through her personal page instead of creating an official business page.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Buffer

MAY 4, 2022

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. Why start a blog for your small business? This is an efficient way to build up the organic search for your brand.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 25, 2016

Case studies make up for excellent promotional material, for any small business. A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. Forget about what you’ve learned in the classroom.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Hubspot

JUNE 16, 2020

That way, when people in your audience use keywords in Google, your content has a high chance of ranking highly and driving traffic. Come up with a log of topics your keywords will fall under, such as "Marketing Automation," "Marketing and Sales Alignment," and "Product Launches.". Decide how and where to promote your blog.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

DECEMBER 16, 2015

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand.

Personalization 100

Personalization Business Lock-In Newsletter 100

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. And if you've followed the steps above you should also be generating leads from your buiness blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

PureB2B

JUNE 13, 2017

If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies these kinds of software have the function for you. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business. Business Blogging Tips.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

PureB2B

JUNE 13, 2017

If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies, these kinds of software have the functionality you need. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. For example, HubSpot can set up workflows for you to map out the customer journey.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. The content marketing technology landscape is growing every year. Meta, right?

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

NOVEMBER 7, 2012

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Content Marketing Institute

JANUARY 15, 2018

Product name here and here and there. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing. Brinck Slattery, marketing director, LBRY. Boring images.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

LeadSquared

NOVEMBER 24, 2015

However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. In fact, create Facebook groups for discussions and then promote your publication. How do we present our product to a mass audience? It would really depend on what the product is. Question 5.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52