Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines. Wait, what?

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Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

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SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

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The Lead Agency

MAY 12, 2022

By using specific keywords in your blog posts, you have the opportunity to target the very questions users are looking for answers to and drive them directly to deeper resource pages on your site, such as product pages and FAQs. So what else can fresh blog content do for your business?

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Paid Search Agency Companies B2B Top of Funnel 62

Valasys

JULY 19, 2021

This depends on the efforts you’ll exert and of course, the adoption of some new technologies that could help your business. Start a Business Blog. A superb blog is one of the surest ways to make your business grow, irrespective of the fact that it’s online or offline. Social Media Marketing.

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Tips Planning Business Paid Search Agency 52

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Auto-Publish Blog Content: Start populating your Page's wall with content! link] at [link]. Access Facebook's keyword shortcuts here.

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SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Better Humans (Productivity). Publish Regularly.

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Marketing Insider Group

OCTOBER 3, 2023

For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. A product, process, or motivating phrase can catch fire and serve as a perfect branded keyword. Then, the SERPs will show you a list of blogs that are great candidates for your guest posts.

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Lead Scoring Lead Ranking SEO Tips 285

ClearVoice

JUNE 13, 2022

Pay close attention to what characteristics make these blogs stand out and take notes. For example, look at the length and type of content they create, the number of shares and comments they earn, and how they promote their content on social networks or through paid advertising.

Business Blogging 52

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nDash

JULY 8, 2020

Your content marketing plan has to go the extra mile to map out the ways you’ll execute campaigns that promote blog posts, eBooks, white papers, and other assets. Educating prospects and customers about your products. Overcoming your competitors on high-value SERPs. Generating qualified leads for your sales team.

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Marketing Insider Group

FEBRUARY 1, 2022

It’s tempting as a business owner to want to keep everything in-house. When it comes to content in particular, it’s easy to want complete control over your messaging, strategy, and production. If your content isn’t ranking on SERPs , you are likely invisible to your target audience. Paid promotion management.

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Hubspot

JUNE 20, 2012

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. The time for excuses is over. Then, it reiterates why that's important. Conclusion.

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Hubspot

AUGUST 8, 2014

I am saying: People are going to research your products and services by reading. Promote the hell out of your content. I believe I create content my followers learn from and enjoy and it’s mutually beneficial for me to promote it. I still use both. Visuals are still visuals and copy is still copy. Find what works for you.

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Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Blogging Lead Generation Strategies.

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Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

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Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

FEBRUARY 15, 2023

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates 4) Focusing on a Single Content Type Another common mistake that businesses make when creating a content marketing strategy is failing to appreciate just how many types of content there are these days. The answer is: not posting it or promoting it anywhere.

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Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. This means that promotional posts should be subtle and rare. they help you generate leads for your business). Buyer Persona. Social Inbox will also help you with that! ).

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Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

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Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

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Paid Content Social Media Statistics Enterprise Management 100

Hubspot

OCTOBER 9, 2012

In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. “In First, business blogging helps you in respect to search engine optimization (SEO). 5) Gamification. 8) Social Proof.

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Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

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