Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Every blogger wants more traffic. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. If you love your blog, make it more findable to readers.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Webbiquity

MAY 4, 2010

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog. For WordPress blogs, two of the best SEO plugins are All In One SEO Pack and Platinum SEO.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JUNE 25, 2012

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Add social media buttons to your blog to encourage readers to share your content. Social media. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

JUNE 21, 2010

A blog lets you attract readers with your knowledge, interests, opinions and observations in a way your website can’t, expanding your circle of influence and business relationships. • Blog-specific directories : while blogs are eligible for most of the same types of links as standard websites (e.g. Tweet This!

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

SEPTEMBER 26, 2012

Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Handy hint : subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!).

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

FEBRUARY 10, 2011

Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen of the best WordPress guides of last year. WordPress SEO. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. David Brazeal´s last blog. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Boost Your SEO. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Is SEO a DiY (do-it-yourself) job? This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Boost Your SEO. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Instead of guessing, develop a list of keywords and phrases that your target audience is actually using to search for solutions to their problems.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users. Where is the traffic to your blog coming from? 3) Blog Homepage Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Business Blogging Tips, Tactics and Best Practices.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Convince & Convert

MARCH 23, 2010

(Incidentally, these internal links are also a SEO positive) 4. Add Calls to Action to Your Blog Other than hopefully come back again, what do you want your first-time readers to do? If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

OCTOBER 26, 2010

Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Your blog title has to be engaging enough to break through the clutter on all of these channels. Write at a high-school level.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. For example, blog.hubspot.com or hubspot.com/blog. Now that we have that out of the way, let's talk about the layout of your blog.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

APRIL 3, 2013

Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Content is long-lasting. Content generates leads.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Online Marketing Institute

JUNE 15, 2009

For example, a list of competitors that run blogs in your client’s industry. In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

OCTOBER 10, 2012

It is fully customizable so you can decide how it looks on your site.The drawback is that this plugin uses Ajax, so SEO value of website is affected. ” – All Blogging Tips. What the reviewers had to say: “FatFreeCart works with PayPal and Google Checkout. ” – All Blogging Tips. Quick Shop.

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. Let's get relevant—approach SEO like meal planning. The blog subhead helps establish the personality of your blog.

Blogger 20

Blogger SEO Web 2.0 RSS 20

Online Marketing Institute

JANUARY 4, 2011

While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. And the heavy-up on content also is essential for SEO pull. I can’t imagine requiring any of my employees to blog though.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60